{"id":10634,"date":"2024-12-02T13:47:28","date_gmt":"2024-12-02T11:47:28","guid":{"rendered":"https:\/\/staging.mirrorprofiles.com\/resources\/comment-convaincre-ses-prospects-dexternaliser-en-un-seul-email\/"},"modified":"2026-11-02T17:59:34","modified_gmt":"2026-11-02T15:59:34","slug":"convaincre-prospects-externaliser-email","status":"publish","type":"resource","link":"https:\/\/mirrorprofiles.com\/fr\/resources\/convaincre-prospects-externaliser-email\/","title":{"rendered":"Comment convaincre ses prospects d\u2019externaliser en un seul email"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Cette vid\u00e9o est en anglais.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">En prospection outbound, tout se joue sur le copywriting. Dans cet \u00e9pisode de <em>Cold Email Teardowns<\/em>, la s\u00e9rie de lemlist o\u00f9 des experts de l\u2019outbound d\u00e9cortiquent et r\u00e9\u00e9crivent de vrais cold emails, Tristan, co-fondateur de MirrorProfiles et de Stepward, analyse l\u2019email d\u2019une entreprise qui propose des services d\u2019externalisation. Son objectif\u00a0: obtenir des r\u00e9ponses de PME au Royaume-Uni.<\/p>\n\n<div class=\"wp-block-group has-border-color is-layout-constrained wp-container-core-group-is-layout-86d07d81 wp-block-group-is-layout-constrained\" style=\"border-color:#e0dad0;border-style:solid;border-width:1px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-top:1.5em;padding-right:1.5em;padding-bottom:1.5em;padding-left:1.5em\"><p class=\"wp-block-paragraph\">Au programme de la vid\u00e9o\u00a0:<\/p><ul class=\"wp-block-list\"><li>le cold email d\u2019origine et ses points faibles<\/li><li>l\u2019email r\u00e9\u00e9crit<\/li><li>un objet accrocheur qui nomme les difficult\u00e9s du prospect<\/li><li>une personnalisation qui apporte de la valeur<\/li><li>des b\u00e9n\u00e9fices pens\u00e9s pour un CEO<\/li><li>un appel \u00e0 l\u2019action auquel il est difficile de dire non<\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:2em\">L\u2019email r\u00e9\u00e9crit est disponible sous forme de mod\u00e8le de cold email sur le blog de lemlist.<\/p>\n\n<p class=\"wp-block-paragraph\">Les m\u00eames principes s\u2019appliquent \u00e0 vos messages LinkedIn\u00a0: d\u00e9couvrez nos <a href=\"https:\/\/mirrorprofiles.com\/fr\/resources\/10-regles-or-messages-prospection\/\">10 r\u00e8gles d\u2019or pour r\u00e9diger un message de prospection<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tristan, co-fondateur de MirrorProfiles, r\u00e9\u00e9crit un cold email qui vend l\u2019externalisation \u00e0 des PME britanniques, dans un \u00e9pisode de Cold Email Teardowns de lemlist. Vid\u00e9o en anglais.<\/p>\n","protected":false},"featured_media":6901,"template":"","meta":{"_acf_changed":false},"topic":[31],"resource_type":[17],"class_list":["post-10634","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-outreach","resource_type-video"],"acf":{"type":"Video","video_url":"https:\/\/www.youtube.com\/watch?v=MZDMXE4HaEk","video_watch_time":8,"podcast_url":"","podcast_time":"","lessons":"","read_time":"","video_cover_image":10635,"podcat_cover_image":null},"_links":{"self":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource\/10634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/media\/6901"}],"wp:attachment":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/media?parent=10634"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/topic?post=10634"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource_type?post=10634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}