{"id":10654,"date":"2024-10-19T12:45:05","date_gmt":"2024-10-19T10:45:05","guid":{"rendered":"https:\/\/staging.mirrorprofiles.com\/resources\/devenez-expert-en-copywriting-linkedin\/"},"modified":"2026-11-02T18:00:00","modified_gmt":"2026-11-02T16:00:00","slug":"expert-copywriting-linkedin","status":"publish","type":"resource","link":"https:\/\/mirrorprofiles.com\/fr\/resources\/expert-copywriting-linkedin\/","title":{"rendered":"Devenez expert en copywriting LinkedIn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Envoyer plus de messages sur LinkedIn n\u2019a d\u2019int\u00e9r\u00eat que si chaque message m\u00e9rite d\u2019\u00eatre lu. Dans cette formation, Fr\u00e9d\u00e9ric, co-fondateur de MirrorProfiles, vous pr\u00e9sente des exemples de messages de prospection efficaces, qui convertissent.<\/p>\n\n<div class=\"wp-block-group has-border-color is-layout-constrained wp-container-core-group-is-layout-86d07d81 wp-block-group-is-layout-constrained\" style=\"border-color:#e0dad0;border-style:solid;border-width:1px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;padding-top:1.5em;padding-right:1.5em;padding-bottom:1.5em;padding-left:1.5em\"><p class=\"wp-block-paragraph\">LinkedIn peut devenir votre principal canal d\u2019acquisition client, \u00e0 condition d\u2019avoir des messages de prospection efficaces\u00a0:<\/p><ol class=\"wp-block-list\"><li>une approche claire et coh\u00e9rente<\/li><li>plus de r\u00e9ponses \u00e0 vos messages<\/li><li>des leads qualifi\u00e9s gr\u00e2ce \u00e0 vos conversations LinkedIn<\/li><\/ol><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" style=\"margin-top:30px;margin-bottom:25px\"\/>\n\n<h2 class=\"wp-block-heading\">Ce que vous allez apprendre dans cette vid\u00e9o<\/h2>\n\n<p class=\"wp-block-paragraph\">Nos vid\u00e9os de formation sont con\u00e7ues pour \u00eatre concr\u00e8tes. Ici, pas de th\u00e9orie\u00a0: Fr\u00e9d\u00e9ric partage ce qu\u2019il a appris en plusieurs ann\u00e9es de prospection LinkedIn.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" style=\"margin-top:30px;margin-bottom:25px\"\/>\n\n<h2 class=\"wp-block-heading\">Un copywriting responsable sur LinkedIn<\/h2>\n\n<p class=\"wp-block-paragraph\">Un bon copywriting aide aussi un compte \u00e0 rester sain. Vous apprendrez \u00e0 r\u00e9diger un message de prospection efficace sans tomber dans le spam, dans le respect de nos r\u00e8gles d\u2019utilisation.<\/p>\n\n<p class=\"wp-block-paragraph\">Nos recommandations sont aussi des conseils d\u2019efficacit\u00e9\u00a0: l\u2019objectif est de trouver le bon \u00e9quilibre entre ROI et stabilit\u00e9 de vos comptes dans la dur\u00e9e.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" style=\"margin-top:30px;margin-bottom:25px\"\/>\n\n<h2 class=\"wp-block-heading\">Les bonnes pratiques pour augmenter vos taux de r\u00e9ponse<\/h2>\n\n<p class=\"wp-block-paragraph\">La cl\u00e9 pour g\u00e9n\u00e9rer des leads ou des candidats, c\u2019est tout simplement d\u2019obtenir des r\u00e9ponses. Sans r\u00e9ponses, vous n\u2019avez aucune donn\u00e9e pour vous am\u00e9liorer.<\/p>\n\n<p class=\"wp-block-paragraph\">Rester sous les 500 caract\u00e8res, \u00eatre clair, \u00e9viter le jargon, faire trois ou quatre relances au maximum\u00a0: bref, une v\u00e9ritable recette pour construire une s\u00e9quence outbound rentable sur LinkedIn.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" style=\"margin-top:30px;margin-bottom:25px\"\/>\n\n<h2 class=\"wp-block-heading\">Nos astuces et strat\u00e9gies de copywriting<\/h2>\n\n<p class=\"wp-block-paragraph\">Fr\u00e9d\u00e9ric vous pr\u00e9sente des exemples de copywriting performants, ainsi que les strat\u00e9gies et les m\u00e9thodes utilis\u00e9es par nos clients pour obtenir plus de r\u00e9ponses.<\/p>\n\n<p class=\"wp-block-paragraph\">De l\u2019A\/B testing aux boucles de lead nurturing, vous verrez que la prospection peut prendre plusieurs formes pour gagner en efficacit\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour d\u2019autres exemples, lisez nos <a href=\"https:\/\/mirrorprofiles.com\/fr\/resources\/10-regles-or-messages-prospection\/\">10 r\u00e8gles d\u2019or pour r\u00e9diger un message de prospection<\/a> et nos <a href=\"https:\/\/mirrorprofiles.com\/fr\/resources\/exemples-messages-linkedin\/\">exemples de messages de prospection LinkedIn<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fr\u00e9d\u00e9ric, co-fondateur de MirrorProfiles, pr\u00e9sente des exemples de messages de prospection qui convertissent et les bonnes pratiques d\u2019une s\u00e9quence LinkedIn rentable.<\/p>\n","protected":false},"featured_media":10661,"template":"","meta":{"_acf_changed":false},"topic":[30,31],"resource_type":[19],"class_list":["post-10654","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-linkedin","topic-outreach","resource_type-academy"],"acf":{"type":"Academy","video_url":"https:\/\/www.youtube.com\/watch?v=YLSYqhM0aJU","video_watch_time":63,"podcast_url":"","podcast_time":"","lessons":"","read_time":"","video_cover_image":10661,"podcat_cover_image":null},"_links":{"self":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource\/10654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/media\/10661"}],"wp:attachment":[{"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/media?parent=10654"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/topic?post=10654"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/mirrorprofiles.com\/fr\/wp-json\/wp\/v2\/resource_type?post=10654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}