LinkedIn company pages are often overlooked on this network. Generally speaking, people prefer to publish on their LinkedIn profile (whether it’s their own or one of your Mirrorprofiles accounts) rather than on their company page, but this trend is about to change. For the past few months, LinkedIn has been working to make company pages more relevant to visitors. More than just a showcase in your overall communications strategy, LinkedIn may increasingly favor company page content by 2024. This direction aligns with their desire to further professionalize the network and highlight high value-added content.
In the face of these coming changes, it’s crucial to increase the number of subscribers and expand your company page audience. The question then arises: how do you generate more subscriptions and engagement?
The basic technique: Invite your network to follow your company page
LinkedIn represents a formidable platform for companies looking to strengthen their digital presence. A company page lets you showcase your brand, products or services, news and much more. One of the most basic strategies for increasing the visibility of your company page is to invite your existing network members and followers to follow it.
In short, to have a strong company page you need a strong LinkedIn profile. A LinkedIn company page is the perfect communication strategy to reinforce your brand image, increase your visibility and expand your network of contacts on social networks. It’s an effective tool for informing your audience, building loyalty among your existing subscribers through quality publications, and attracting new ones.
First observation: as administrator of your company page, you can only invite members of your own network and followers to subscribe. Consequently, you’ll need to build up a large, high-quality network of 1st members to increase the visibility and engagement of your company page.
Here are the steps to invite your network to follow your page:
- First, log in to your LinkedIn account. Once you’re on your home page, look at the top of the screen and you’ll see a tab entitled “You”. Click on it.
- A drop-down menu will appear, select your company page from the list.
- Once you’re on your company page, turn your gaze to the right-hand side of the screen, and you’ll see an “Invite relations” option. Click on this option.
- A new window will open displaying all your current connections on LinkedIn. This window lets you filter your contacts according to various criteria, such as industry, position, geographic location, etc. You can use these filters to refine your invitation list. You can use these filters to refine your invitation list.
- Once you’ve selected the relationships you wish to invite, simply click on the “Invite” button.
It’s important to note that sending out invitations should not be done lightly. Avoid sending invitations to people who have no interest in your business. It’s better to take the time to analyze your contacts and target those who have a direct link with your field of activity, or who can potentially benefit from your services or products.
Of course, don’t waste time manually selecting each person you wish to invite. Use filters instead, and take advantage of one of the many Chrome extensions that let you check all the boxes with a single click. We use the extension Click all checkboxes.
The technique is simple and effective, but you may have noticed in the previous image that there are a number of monthly credits. This number corresponds to the number of invitations you can send. Let’s see how it works.
The subtlety of quotas
LinkedIn has set up a quota system for the number of invitations you can send each month from your company page. As a Page administrator, you have 250 credits per month. Each time you send an invitation, you consume a credit. However, if a person to whom you have sent an invitation accepts to follow your page, this credit is returned to you.
This subtlety may seem trivial, but it is of great importance. It means that your ability to invite people to follow your page is not limited to 250 per month, but depends on the number of people who accept your invitations. So it’s essential to send your invitations to people who are likely to be interested in your page, in order to optimize the use of your credits.
Clearly, 250 invitations may not seem like enough, and may be consumed quickly. Considering that around 30% of invitations receive a positive response, the task of building a robust company page may seem daunting when invitations will be accepted in packs of 75. However, there’s no need to be alarmed, as we have a solution adapted to this situation.
New strategies to boost subscriber numbers
Use the “Follow” button on your website
A simple but effective way to expand your audience is to integrate a LinkedIn “Follow” button directly into your website. This button makes it easy for visitors to subscribe to your page, boosting your engagement on social networks. By adding this link, you enable your visitors to quickly subscribe to your page without leaving your site. As web traffic increases, you maximize your chances of converting visitors into LinkedIn subscribers and generating premium engagement.
Mobilize your employees
Encouraging your employees to regularly follow and share content on your company page can significantly increase its visibility and engage your audience. By encouraging them to update their company-related profiles and be active on social networks, you can turn your employees into brand ambassadors. This can help create a network effect, increase engagement and naturally generate your subscriber base.
Post engaging content regularly
The key to boosting your page’s appeal is to regularly publish high-quality content using relevant hashtags. Engaging posts that elicit reactions, comments and promote engagement from your audience lead to greater prominence by LinkedIn’s algorithm. This increases the reach of your publications and drives new subscriptions and premium subscribers.
Advanced technology with MirrorProfiles
If a LinkedIn account is not the administrator of a page, it also benefits from credits. Here’s where the trick lies. Each LinkedIn account is entitled to 50 monthly invitations (not credits). The nuance is that these invitations will not be restored if the person accepts your solicitation. By renting 10 Linkedin Mirrorprofiles accounts, for example, you’ll be able to send 500 additional invitations per month.
Here’s how it works:
- Go to the relevant company page.
- Click on “More.”
- Select “Invite relations.”
- Filter and invite matching contacts.
“Thanks Fred, but it might take a while at this rate!”
Yes, I understand, and that’s where MirrorProfiles comes in.
We offer a secure, customizable and ready-to-automate LinkedIn avatar account rental service. These professional-quality, high-end Linkedin profiles will enable you to multiply your prospecting opportunities and generate qualified leads on LinkedIn. Compatible with all LinkedIn automation tools, our platform enables you to :
- Contacting several thousand people, with 5 accounts, represents a volume of 1,000 people per week!
- Keep your leads in an account that belongs to your company.
- Secure your LinkedIn accounts and those of your colleagues.
We also offer MirrorChat, the only tool on the market that centralizes your LinkedIn messages from multiple accounts into a single interface.
MirrorProfiles is the only effective way to get around LinkedIn’s restrictive quotas, because we rely on them.
If you have a dozen MirrorProfiles accounts, you can be sure that your company page will gain over 150 additional subscribers and followers per month. This account purchase gives you a considerable advantage in anticipating the rise of your LinkedIn company page audience and engagement.
What’s more, if you have MirrorProfiles accounts, it’s essential to couple them with an effective prospecting strategy.
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and let's take stock together!
It’s essential to take a combined approach to increasing the number of subscribers to your company page on LinkedIn. This includes inviting your network to follow your page, as well as understanding LinkedIn’s invitation quotas. To help you create a strong company page faster, you can use services such as MirrorProfiles to automate your efforts and increase your reach.
By anticipating future changes on LinkedIn, you can ensure that you remain competitive and maximize the visibility of your company page. With a well-thought-out strategy and the right tools at your disposal, your LinkedIn company page can become a powerful promotional and development tool for your business.
FAQ
What are the advantages of sharing videos on my company’s LinkedIn page?
The benefits of sharing videos on your company’s LinkedIn page include increasing visibility, building brand awareness and credibility, demonstrating your expertise, and increasing user engagement. Videos generate more shares and conversations, create emotional connections, and can present your products in an attractive way. They also humanize your brand and involve your employees in content delivery.
How to use LinkedIn stories to increase the number of subscribers?
To increase followers on LinkedIn using stories, publish engaging, relevant content, such as updates on your personal achievements, customer testimonials, or company events. Use text, stickers, and videos to make your stories dynamic. Share recent news and regular updates on upcoming events, such as webinars, to maintain engagement and show your company’s momentum. This will help attract and hold the attention of your audience, increasing your visibility and the number of your subscribers.
What impact does the publication of case studies have on the growth of LinkedIn subscribers?
Publishing case studies on LinkedIn can significantly boost subscriber growth. This informative, shareable content encourages interactions, shares and comments, increasing engagement and attracting new subscribers. Studies have shown that long, structured content such as case studies perform particularly well, generating more views and shares.
How can targeted mailing campaigns help increase LinkedIn page subscribers?
Targeted mailing campaigns can help increase LinkedIn page subscribers by using several strategies. First, by segmenting and personalizing emails based on recipients’ location, age, interests and industry, you can increase engagement. You can include links to your LinkedIn page in emails and encourage recipients to subscribe using clear calls-to-action (CTAs). In addition, sharing valuable content and industry news in newsletters can encourage readers to follow you on LinkedIn . Finally, by using personalized CTA buttons to redirect prospects to a sign-up landing page, you can convert leads into subscribers .
