Optimize your LinkedIn prospecting with MirrorProfiles: A complete guide to generating qualified leads

Prospecting on Linkedin is a must for all companies wishing to generate qualified leads.
Discover the tips and best practices to excel in this prospecting method.

Linkedin prospecting:
benefits and tips

Generate accurate, up-to-date prospecting files

Scrape LinkedIn to create qualitative B2B prospecting files. Analyze engagement on your content, study your competitors' networks and use SalesNavigator for targeted lists.

Linkedin offers advanced filters for precise prospecting, with techniques such as double filtering, reducing errors to 5-10%. Build your own databases to personalize your approach and maximize the effectiveness of your Linkedin prospecting - but that's not all!

4 tips for generating leads on Linkedin

Precision

Prospecting database of between 300 and 800 prospects

Efficiency

send messages with less than 500 characters

Reactivity

respond to your prospects in less than 2 hours

Notoriety

post or comment at least once a week

There are lots of different ways and steps to successful Linkedin prospecting.
All the tips on the Internet need to be adapted to your business and, above all, to your sales people.

Following message templates to the letter may work for one company, but it certainly won’t work for yours.
You need to iterate, taking into account feedback from your prospects, leads and customers.

LEARN MORE

Your sales people and recruiters are the spearhead of your Linkedin prospection.
They’re your company’s showcases, and the Linkedin company page isn’t very advanced.
It’s better to have good, optimized Linkedin profiles than a well-stocked company page.
The steps involved in Linkedin prospecting are simple:

Scrap a precise prospect database with SalesNavigator filters
Write 1 sequence with 3/4 prospecting messages for each prospect file. 1 sequence = 1 objective
Set up your automation tools using their message personalization functionality
Analyze your campaign rates: acceptance and response rates. Your minimum targets are a 30% acceptance rate for Linkedin connection requests and a 25% response rate.
Gather feedback from your sales reps and organize your prospecting accordingly. Perhaps one of your sales reps will be more comfortable with a specific sequence of messages than another.
A/B test your Linkedin copywriting.
Don't hesitate to ask your prospects what they liked and didn't like about your approach. The aim is to improve, but the solution will never come out of your hat - you'll just have to find it.

A good Linkedin prospecting strategy combines outbound prospecting campaigns and inbound marketing.
Get your sales reps and marketers in the same room, so they can feed prospecting Linkedin profiles with posts, articles, carousels, surveys, etc. In short! Linkedin content.
It’s a virtuous circle.
This method has already proved its worth.
On average, Linkedin profiles that post 1 piece of Linkedin content per week have a 10% higher response rate to their outbound prospecting campaign.
That’s huge!

Finally, don’t neglect your Linkedin profile.
It needs to be optimized to maximize your results, but also to have a Linkedin strategy that is both short/medium and long-term.

The first step towards an attractive LinkedIn profile is to optimize its various components. Every element of your LinkedIn profile, from the title to the photo to your skills, needs to be carefully polished to best reflect your professionalism and professional ambitions.

Title

Your title should not only reflect your current position, but also evoke your added value and area of expertise. Think of strategic keywords that will speak to both Linkedin's search engines and your target audience. This is pure marketing.

The Summary

This is your chance to tell your professional story in a captivating way. Highlight your achievements, your unique skills and convey your message. A well-written Linkedin summary invites conversation and opens doors. 1 Linkedin profile = 1 message.

The Experience

Beyond listing your previous positions, detail your specific contributions and the impact you've had. Concrete figures and projects will strengthen your credibility on Linkedin and your social proof.

Skills

Choose skills that are not only relevant to your sector, but also highlight your specialization. Linkedin enables your network to validate these skills, increasing your reliability and generating potential contacts.

Verticalizing your Linkedln profile doesn’t stop with a well-filled Linkedin profile. The consistency and quality of the content you share, as well as the way you interact with your network, play a crucial role. Every article, comment or share should be designed to reinforce your positioning and personal marketing. Ask yourself: does this content add value to my professional image? Does it stimulate engagement and conversation? In short, will potential prospects send a message just by reading my Linkedin profile?

Speed up your Linkedin prospecting with MirrorProfiles profile rental

MirrorProfiles is the Linkedin account rental service to boost your
customer and candidate acquisition with robust, customizable accounts.

What is MirrorProfiles?

Rent heated, secure Linkedin accounts, ready for sales automation.

Tips for effective Linkedin
prospecting with MirrorProfiles

Speed up your Linkedin prospecting with
MirrorProfiles profile rental

Tips for effective prospecting
candidate

How MirrorProfiles can enrichyour CRM/ATS system

Compatible with all your prospecting tools

The 3 key skills to master to become the best at Linkedin prospecting

Linkedin prospecting is a skilful blend of 3 skills: technical, marketing and sales.

Getting good results in Linkedin prospecting isn’t complicated.
But to achieve impressive results, you’ll need to master these 3 axes to perfection:

The Sales Navigator scraping tool for building good prospecting files

Sales Navigator, an advanced tool from Linkedin, revolutionizes sales prospecting strategies by giving marketing and sales professionals access to powerful filters for targeting specific prospects.
This LinkedIn tool transforms the search for profiles and companies into a strategic process, offering the most refined approach to prospecting on the professional social network.

Prospecting via Sales Navigator begins by researching target companies according to specific criteria, such as industry, size, or geographical location, to create a list of relevant companies.
This first step in the sales strategy ensures that the prospecting effort is aligned with overall marketing objectives and targets the most relevant prospects.
The search can then be deepened to identify specific profiles within these companies, focusing on key positions or precise areas of expertise, enabling high-quality leads to be targeted.

The ability to finely filter prospects on Linkedin through Sales Navigator is particularly valuable for sending personalized messages, increasing the chances of response and engagement.
The tool enables the network to be segmented according to relevant criteria, ensuring that the content of addressed messages resonates with the specific needs and interests of each prospect.
This personalization helps build strong business relationships and turn prospects into customers.

Sales Navigator’s prospecting tools are complemented by advanced search features, which help users discover new prospects and expand their professional network on LinkedIn.
This network expansion is essential for increasing the visibility of shared content, which in turn can generate additional leads and support social marketing objectives.

Using Sales Navigator to prospect on Linkedin is therefore a powerful sales and social marketing strategy, enabling professionals to effectively target, prospect and engage prospects.
The tool’s advanced capabilities reinforce prospecting strategies by offering precise ways to search for targeted profiles and companies.

Once you’ve completed your SalesNavigator research, all you need to do is use one of the Linkedin scraping tools mentioned above to collect the information and provide you with a quality prospect file.

Copywriting: writing prospecting messages and Linkedin posts

To optimize your prospecting messages on LinkedIn, it’s crucial to adopt a strategic approach that respects both the conventions of the social network and the principles of effective communication.
Whether you’re looking for new customers or potential candidates, here’s a 10-point guide to fine-tuning your messages and maximizing your chances of success.

Prospecting sequences Develop sequences of 5 to 7 messages, spaced at least 3 working days apart, to maintain interest without appearing insistent.
Message tone The most important thing is to use simple, direct language, avoiding overly elaborate sales jargon.
A clear, concise message, like the example of personalized goodies, is often more engaging.
Concise Keep your messages short, ideally under 500 characters, to capture your audience’s attention without overwhelming them with information.
Stay Natural : On LinkedIn, your messages should reflect a natural conversation.
So avoid formal politeness and email signatures.
Keep your messages close to the spoken word.
Follow-up Your first follow-up message should be succinct, subtly inviting the recipient to revisit your previous message, without appearing too insistent.
First name In the French context of LinkedIn, tutoiement can create closeness and make conversation more relaxed, unlike the more formal norms of other cultures.
For the English speakers reading this, you can rest easy 😉
Positive Use positive phrasing that encourages a response without putting pressure on the recipient.
For example, avoid asking them for their time; instead, offer them an audit or demonstration to solve their need.
Format Avoid bulleted lists, which can appear too formal and visually weigh down your message on LinkedIn.
Short sentences are better suited to the network’s format.
Call to Action Include a clear and direct call to action, explicitly inviting your interlocutor to undertake a specific action, without ambiguous wording.
The recipient’s perspective Before sending your commercial message, put yourself in the recipient’s shoes and ask yourself if the message is engaging enough to merit a response.

By following these rules, you’ll significantly improve the impact of your prospecting messages on LinkedIn, making them more relevant, engaging and likely to generate a positive response.
And therefore, to generate prospects, then leads and finally customers.

As part of your company’s acquisition strategy, LinkedIn is a must-have channel due to its high ROI potential.
However, it’s also essential to diversify your acquisition channels.
For prospects who haven’t responded via LinkedIn, consider upgrading your databases to contact them by email, which can enable you to reach a wider audience and maximize your chances of engagement.

Your ability to prospect and turn prospects into leads

Once you’ve got a response from your prospect, your automatic sequence stops.
It’s up to you to take over.

Find out all you can about your prospect, and before you offer him an appointment, take the time to qualify him.
A prospect who talks to you more than 3 times is 10 times more likely to take an appointment than if you only talk to him once.

Your time and that of your prospect is precious.
Use Linkedin messages to show your expertise and, above all, to see if your prospect is hot enough to become a lead.

Successful case studies with MirrorProfiles

How do you implement MirrorProfiles in your Linkedin prospecting?
Here’s a classic mapping of an effective Linkedin prospecting system with MirrorProfiles.

You can also see in our case studies the different objectives and challenges our customers face.