In this episode of our podcast, we, Tristan, Romain and Fred, discuss acquisition channels for our Stepward and MirrorProfiles projects. We reflect on our past strategies and debate the pros and cons of outbound and inbound canvassing. We share the evolution of our mindset and the importance of defining our offer and positioning. We talk about the channels we’ve used, such as SEO, referrals, advertising, email, LinkedIn and cold calling, and how we’ve structured our prospecting efforts. We also talk about the challenges we faced, and the importance of looking to the future for the growth of our projects.