LinkedIn automation: tools to boost your KPIs
Linkedin automation is important, if not essential, for any company wishing to generate qualified leads quickly and at low cost.
Discover our tips and best practices to excel in this prospecting method.
The challenges of prospecting on LinkedIn
Reaching your target: identifying and contacting the right prospects
Linkedin automation lets you contact a large number of people easily.
However, without proper segmentation, your sales results will be poor.
To avoid this, you need to build up your prospect database right from the start.
To identify and build a quality prospecting file, you’ll need to master SalesNavigator Linkedin filters and certain webscraping tricks.
Generally speaking, it’s always best to use Linkedin scrapping to generate good prospects.
This will help you avoid enrichment loops later on.
The fuel for automation tools is the Linkedin URL of your prospects.
LEARN MORE
LinkedIn Sales Navigator is a valuable tool for marketing and sales professionals, offering a targeted, personalized approach to reaching qualified prospects.
Thanks to advanced search and segmentation features, this tool enables users to filter millions of profiles to identify those that best match their target market.
Here’s an example of how to perform a SalesNavigator search:
- Search on company filters only.
- Save all the companies that match your target to a list.
- Go back to the prospect filters and select your company list.
- Add all your prospect filters, starting with the main ones: Jobtitle, location, seniority, hierarchical level.
- If your search exceeds 2,500 prospects, segment with the secondary filters you'll use for your copywriting: years within the company, keywords, group, schools etc.
- Scrape! Now you have a ready-to-use prospecting file for your Linkedin automation.
Sales Navigator facilitates the automation of prospecting, saving time and increasing campaign efficiency.
As for other tips for going beyond scrapping on Linkedin.
I invite you to explore the following tools: Clay, Pharrow and Appollo.
These 3 tools will enable you to easily cross-reference different types of information to build up highly accurate prospecting databases.
If you want to do it yourself, one of the best web scrapping tools on the market is Webscraper.
It allows you to automate your copy-and-paste operations.
But beware: webscrapping often involves a long enrichment phase before you have data that can be used by Linkedin automation tools.
Save time on prospecting.
Linkedin automation, and automation in general, is all about saving you time.
To stand out from the crowd when you don’t have an unlimited budget or an army of sales reps, you need to be able to work at both ends of the spectrum.
Linkedin automation allows you to compete with companies that potentially have far more resources than you do.
For example, many of our MirrorProfiles customers are small and medium-sized businesses who, by equipping their sales teams with 5 to 10 Linkedin accounts, can be just as effective as much larger sales and marketing teams.
LEARN MORE
Here’s a selection of time-saving tools to suit your Linkedin needs.
- To make and schedule Linkedin posts: Taplio
- To automate your prospecting messages: HeyReach, LGM or Lemlist
- To automate your Linkedin scrapping: Captain Data or Phantombuster
- To automate your messaging management: MirrorChat
Customize your approach
Linkedin automation is only relevant if it is well mastered.
It’s important to remember that data is the lifeblood of automation.
Without sufficient information about your prospects, you won’t be able to personalize your prospecting messages sufficiently, and your prospects won’t respond.
Message personalization isn’t just about custom variables like {{firstname}} or {{companyname}}, no.
True personalization relies on SalesNavigator filters (or other filters via other platforms) and in the body of the text, you put in words or phrases that really show that you’re talking to your prospect.
For example, avoid “as {{jobtitle}}”, as everyone knows what work he does.
Instead, since you know he has a specific job, talk directly to him about the day-to-day problems he may encounter.
Your prospect will feel unique and, above all, understood.
That’s the best way to get a response.
LEARN MORE
Here’s a 10-point guide to perfecting your prospecting messages, applicable to both customer and candidate searches.
- Build prospecting sequences of 5 to 7 messages, spaced at least 3 working days apart.
- Avoid an overly commercial style and opt for simple, direct language.
- Keep your messages concise: no more than 500 characters. You'll see, it goes very quickly.
- Your messages should sound natural, remembering that LinkedIn is a social network. So avoid adding your signature and polite phrases such as "Nice day" or "Yours sincerely", which can give the impression that the conversation is over.
- Your first follow-up message should be brief, and can include a short, relevant argument. For example: "{{firstName}}, did you have a chance to read my last message?"
- Although it may seem counter-intuitive, on a social network, it's best to be on first-name terms with your interlocutor. English speakers needn't worry about this subtlety of the French language!
- Use positive phrasing in your sentences. Instead of saying, "I must not be at the right time, you must be busy", say, "When you have a moment".
- Avoid using bulleted lists on LinkedIn, as they don't suit the network's format and make your message longer. Use short sentences instead.
- Be sure to include a clear and precise call to action (CTA). Avoid formulas such as "Are you interested?"
- Finally, and this is the most important point, before you finalize your message, ask yourself if you'd reply if you were in the recipient's shoes.
Increased sales
LinkedIn is a powerful tool for developing an efficient, automated B2B prospecting system.
This platform is essential for lead generation, as it enables you to get in touch with any user.
This user is a potential buyer of your solution.
By automating the contact process, you can also automate the increase in your Linkedin sales.
Linkedin automation opens the door to the creation and management of personalized prospecting campaigns, enables you to track and follow-up your prospects efficiently, and allows you to evaluate and optimize your sales performance.
LEARN MORE
Effective LinkedIn prospecting depends on 3 key factors:
- The quality of your database or prospecting file
- Personalize your automated prospecting messages
- The responsiveness of your sales force and the quality of their responses
Optimize your Linkedin or MirrorProfiles profiles to stand out from the crowd.
Coupled with regular publication on Linkedin, these strategies maximize networking and sales opportunities.
Increasing sales on Linkedin therefore depends on the time you devote to it, but as we saw earlier, there are many tools available to automate these tasks and thus automate lead generation.
Improving customer satisfaction
Prospecting on Linkedin allows you to get very close to your customers.
Don’t forget that Linkedin is still a social network, so responsiveness is key.
Having a customer service department on Linkedin is now normal.
Indeed, your customers will always prefer to talk to humans rather than a robotic chatroom on your website.
What’s more, Linkedin automation can also help you turn your customers into true ambassadors for your company.
If you publish interesting content, your customers will like your posts and you’ll gain expertise in their eyes.
LEARN MORE
Writing effective posts on LinkedIn is not an art, but a succession of good practices.
Firstly, it’s important to create captivating content that holds readers’ attention to increase “dwell time”, a crucial factor in LinkedIn’s algorithm.
He advises using catchy headlines, quality images, and videos to make publications more engaging.
In other words, don’t focus on content, focus on form!
Next, personalize your posts and don’t be afraid to take sides.
People expect you to take a stand, and that’s what makes people interact.
Be smart, precisely targeting your audience to ensure that content resonates with readers’ interests.
Strategic use of relevant hashtags can extend the post’s reach beyond your immediate network.
Above all, don’t forget to reply!
Actively responding to comments and participating in discussions can not only increase engagement, but also generate leads.
Over 80% of Linkedin users don’t participate, but they do see everything: posts, comments, your Linkedin profile…
Automation on LinkedIn: The risks of poor control
Banning your LinkedIn account
Impact on your brand image
Loss of automation control
Linkedin automation, in many respects, has many advantages.
But if you don’t get it right, everything is magnified.
Automation can speed up and increase your sales, but it can also reduce them if you make mistakes.
To avoid all this and carry out your Linkedin automation safely, use our Mirrorprofiles Linkedin account rental services.
You won’t jeopardize your personal account.
You can verticalize your prospecting by multiplying your Linkedin prospecting accounts, and you can turn off these automations at any time.
LEARN MORE
Linkedin automation goes against Linkedin’s terms of use.
All the tools you can use on the market to automate or optimize your actions on Linkedin are, on paper, prohibited.
As a result, any automation involves risks.
Don’t hesitate to ask our team of experts for advice.
Automating messages on LinkedIn is highly effective, but there are drawbacks to consider in order to optimize its use while maintaining the quality of professional relationships:
The risk of non-personalization:
Automation on LinkedIn can lead to the use of overly generic messages, harming engagement. Fine segmentation of your LinkedIn database is crucial to personalize your messages according to the specific characteristics of your network.
Negative perception :
Automated messages can be perceived as impersonal or intrusive, damaging the image of your brand or professional profile. It's essential to maintain an authentic, respectful tone in your prospecting messages.
Linkedin limitations/quotas :
LinkedIn imposes restrictions on the use of automation tools to preserve the authenticity of interactions. Non-compliant use may result in penalties for your profile.
MirrorProfiles offers tools for navigating this regulated environment, enabling efficient automation without risking your personal profile.
Automation tools are more or less risky depending on how you use them, and Linkedin is constantly improving its automation detection system.
So you need to be ever more careful.
Our job at Mirrorprofiles is to ensure the security of the Linkedin accounts you rent, while yours is to concentrate on the performance of your marketing and prospecting campaigns.
By creating an effective sales funnel and automating each stage of your sales prospecting, you’ll be able to generate prospects, then leads, and finally what all your sales people want: new customers!
How do I choose the right LinkedIn automation tools ?
There are a huge variety of tools available for Linkedin automation.
Each tool has its own
particularities and advantages, but there are some key points to check before choosing one.
Features
Today, a Linkedin automation tool should offer you automation of all possible Linkedin actions: from scraping to sending messages to visiting profiles.
Safety
Avoid tools in the form of extensions, prefer Cloud solutions and the possibility of attaching your own proxy. This criterion is discriminating and allows you to see the technical capacity of the team that developed the tool.
The price
A reasonable price for a license for 1 Linkedin account should be between €40 and €80. Also consider scalability: if the tool has a strong discount policy, give it preference.
For automating Linkedin actions
These tools allow you to automate prospecting sequences on Linkedin: scraping,
connection requests, messages, visits, likes of your prospect’s last post, etc… The rating is
out of 5 stars: the more stars, the more we recommend this tool!
For automating Linkedin actions
These tools allow you to automate prospecting sequences on Linkedin: scrapping,
request for connections, messages, visits, like your prospect’s last post, etc.
The rating is
out of 5 stars. The more stars, the more we recommend this tool!
Need help choosing?
What is MirrorProfiles?
MirrorProfiles lets you rent Linkedin accounts to boost your
Linkedin automation with customizable Linkedin accounts.
Would you like to see what we can do for you?
Take a look at our Mirrorprofiles success stories.
Fictional but realistic accounts
We fill out 100% of the profiles and create a real fake identity for them: professional and educational background, resume, certification, photo selected by us... In the eyes of other Linkedin users, it's very difficult to distinguish our accounts from real Linkedin accounts. Perfect for automation!
More than 500 connections
All our accounts have more than 500 real connections. This strong network gives you access to many of your prospects in the 2nd and 3rd Linkedin circles. These connections are essential before any Linkedin automation. MirrorProfiles is turnkey!
Over 3 months of warmup
Over a period of more than 3 months, we carry out all possible Linkedin actions: connection requests, profile visits, posts, comments, etc... and we do it all manually! This allows you to safely automate your Linkedin actions. When you rent the account, Linkedin doesn't detect any suspicious activity because it wasn't dormant before you rented it.
Dedicated digital footprint
We build our Linkedin accounts with a dedicated proxy / IP, when you rent it. In Linkedin's eyes, you're connecting on the same active session since its creation. This is where we can differentiate between automation tools in terms of security. Those with 5 stars are the ones where you can attach our proxies.
100% customizable
You can personalize our Linkedin MirrorProfiles accounts with your company's logo. You're 100% in control and can change anything. Rebrand your accounts to optimize your Linkedin performance.
The 3 key skills for using LinkedIn automation effectively
Although Linkedin automation is accessible to everyone,
requires a few key skills to master.
Generating leads through automation on Linkedin isn’t complicated.
But to achieve impressive results, you’ll need to master these 3 axes to perfection:
Sales Navigator search to build up your prospecting files
Sales Navigator, a powerful LinkedIn automation tool, transforms sales prospecting strategies with advanced filters for precise, strategic prospect targeting. This platform optimizes the search for profiles and companies, integrating specific criteria such as sector, size or location for a targeted list of relevant prospects. It encourages the sending of personalized messages, boosting engagement and conversion opportunities. Sales Navigator’s advanced search functionality also enhances the discovery of new contacts and the expansion of the professional network on LinkedIn, crucial for increasing visibility and generating more leads. In short, Sales Navigator is an indispensable asset for any LinkedIn automation strategy aimed at effective prospecting and targeted social marketing.
The ability to finely filter leads on LinkedIn through Sales Navigator is particularly valuable for Linkedin automation. Your automation tool can scrape SalesNavigator search pages, but it won’t do the searching for you. It’s up to you to master these filters.
Once scraped, your prospect file is ready to be automated. Keep in mind the filters you’ve used, as these should be used to personalize your prospecting messages.
Using Sales Navigator to prospect on LinkedIn is an effective social marketing strategy, enabling professionals to target and engage specific prospects. This LinkedIn automation tool enriches prospecting strategies by providing precise methods for identifying and contacting relevant profiles and companies, optimizing marketing and sales efforts.
Good automation always means in-depth knowledge of Linkedin
However, if you want to personalize your approach messages, you’ll need to multiply your data sources in order to best tailor your pitch.
-
People This option lets you search for specific individuals on LinkedIn. It is particularly useful for identifying and contacting relevant professionals in your field.
-
Posts The posts offer an overview of current discussions and trends in various sectors, allowing you to interact with relevant content.
Here you can automate the retrieval of all those who have interacted with a specific post. -
Companies This section gives access to company pages, providing detailed information on organizations, their news and employees.
Automated collection of company information can be very useful for key account prospecting.
Widely used for prospecting large companies. -
Jobs : This feature is crucial for recruiters and job seekers, offering an overview of current vacancies.
But also if you’re a salesperson and want to start from the customer need 😉 -
Groups Groups allow you to join communities of like-minded professionals, facilitating networking and knowledge sharing.
These groups are a goldmine for Linkedin automation, as they enable you to scrape up prospects who are highly interested in the subject of the Linkedin group in question.
There’s no better way to write a powerful hook for your prospecting messages. -
Products Explore products to discover specific company offers, which can be useful for both buyers and sellers.
-
Services This section is ideal for finding professional services offered by individuals or companies.
-
Events Keep up to date with upcoming professional events, such as conferences or webinars.
-
Courses This option helps you find courses and training to improve specific skills.
-
Schools: Searching for schools can help you connect with alumni of certain schools.
-
All filters : Functionality in a class of its own because it is cumulative with the others. It lets you combine different search criteria to refine results and target more specific information.
Your ability to prospect and turn prospects into leads
Still not sure how to set up MirrorProfiles in your Linkedin automation?
Our growth and automation experts are here to help!