Introduction
Understanding LinkedIn’s algorithm is fundamental for anyone wishing to optimize their visibility on this platform. This sophisticated mechanism selects which publications appear in users’ News Feed, based on their network, interests and level of engagement. Mastering the workings of the LinkedIn algorithm is therefore essential to developing an effective digital marketing and social selling strategy. With Mirrorprofiles, you can apply it to multiple Linkedin accounts for greater visibility on your target personas.
This guide will detail how the LinkedIn algorithm will work in 2024, highlighting the key criteria it takes into account and offering advice on how to improve your publications. The aim is to help you broaden your targeting and strengthen your presence on this professional social network.
Discovering the LinkedIn 2024 algorithm
Basic principles of the algorithm
LinkedIn’s algorithm is built on key principles to enrich the user experience by making it more personalized and interactive. At the heart of these principles lies relevance: the algorithm prioritizes content aligned with each member’s professional interests and relationships, ensuring that the most relevant and useful publications appear first in the news feed.
Engagement also plays a decisive role: content that generates high levels of engagement, through likes, comments and shares, benefits from increased visibility. The algorithm identifies and highlights publications that stimulate exchanges and encourage interaction between members.
Personalization is another pillar: the algorithm adjusts the content presented according to the user’s past actions, interests and connections, thus offering a tailor-made news feed, perfectly suited to each individual’s preferences. In the same way, a verticalized Linkedin account is more likely to reach its target prospects when it publishes specific content.
Major changes in 2024 and new features in 2025
In 2024, LinkedIn made major updates to its algorithm to further improve user experience and content visibility. One of the key changes is the accentuation of content relevance to specific niches, making the algorithm more apt to direct publications to the most interested audiences.
In addition, the algorithm places greater value on content from 1st degree connections, favoring exchanges within the immediate circle of contacts and strengthening professional ties. This puts the emphasis on 1sts, your connections or direct connections from your MirrorProfiles profiles.
Content that encourages deep, constructive conversation is also favored, encouraging members to participate in richer, more engaged discussions, as opposed to superficial comments. Finally, the expertise of content creators is now more widely recognized: the contributions of experts in their field are more highly valued, highlighting the importance of sharing in-depth knowledge and significant professional experience.
In 2025, the Linkedin algorithm will continue to accentuate limitations to avoid spamming and will value profiles that publish little but better. A Linkedin profile that publishes 1 or 2 posts a week will be more prominently featured than one that publishes once a day.
LinkedIn 2024 algorithm criteria
Factors influencing content visibility
LinkedIn’s algorithm evaluates content visibility on the basis of several key factors. The quality of content, assessed according to its relevance, the expertise it reflects and the added value it provides, is paramount. It’s essential that publications are engaging, of high quality and free from spelling mistakes or unwanted links. In fact, avoid placing external links directly in your publications. Instead, put them as comments under your post.
Taking your target audience into account is also essential: content must be specifically tailored to the interests and needs of your target network to maximize its impact. In addition, maintaining a regular publication frequency and choosing strategic times to publish can significantly improve the visibility of your posts.
Impact of engagement and relevance
Engagement plays an important role in LinkedIn’s algorithm. Publications that generate high levels of engagement, through likes, comments and shares, benefit from greater visibility. The algorithm favors content that encourages conversations between users.
Relevance is just as essential. The algorithm favors content that is relevant to a specific target audience, highlighting publications that combine expertise and useful advice, from recognized and respected sources. In 2025, we’ll see the advent of B2B influencer marketing. The market is taking shape, and little by little, tools are being created in this B2B content area. Much in the same vein as sponsored blog posts for SEO.
The role of interactions and the network
These are decisive for the LinkedIn algorithm. Publications from profiles followed by users are highlighted, underlining the importance of developing a quality, engaging network. Actively engaging with your network by commenting, sharing and interacting with other people’s content can increase the visibility of your profile and publications.
Meaningful and relevant comments also help to improve the positioning of publications, compared to those that generate only superficial exchanges.
Increased interaction thanks to your Mirrorprofiles accounts
By renting MirrorProfiles, you enable your sales reps or recruiters to grow their 1st network on your prospects faster. In other words, if you manage 10 Linkedin Mirrorprofiles, each of which has a specific target, then you’ll be able to tailor content to each of these profiles. Your visibility will increase and you’ll be able to build home-made B2B influencer campaigns.
How the algorithm impacts content strategy
The importance of quality content
LinkedIn’s algorithm favors quality content, making it the main criterion for publication visibility. Quality content is that which is engaging, free of spelling mistakes and spammy links, and which offers real added value to users. Quality is measured by criteria such as relevance, demonstrated expertise and value added.
It’s essential that publications encourage interaction and discussion, rather than simply informing or promoting.
Content types favoured in 2024
For 2024 (and 2025), LinkedIn is highlighting very specific types of content. Content created by experts in their field is highly valued, offering better position in the news feed for publications that show clear expertise and authority on a given subject. Content that encourages collaboration and interaction between multiple users is also favored, as are diversified formats such as carousels, videos and blog posts. These diversified formats capture attention and encourage engagement, extending the reach of publications.
Strategies to improve engagement
Publishing quality content on a regular basis is vital for boosting engagement. Regularly but not intensively, don’t get me wrong. Linkedin will prefer you to publish once a week for 1 year than 3 times a week for 3 months.
Adopting a consistent posting strategy that resonates with your subscribers’ interests can improve your visibility and encourage users to become more engaged, thus increasing the time spent on your publications. Varying content types keeps your target audience interested, with publications designed to stimulate interaction, whether through questions, calls to action or open discussions.
Interacting with your network is also essential. Commenting, sharing and interacting with other people’s content can significantly increase the visibility of your profile and your publications.
Optimize your presence on LinkedIn by taking the algorithm into account
Techniques to increase visibility
Understanding and applying specific techniques is key to increasing the visibility of your content on LinkedIn. Publishing during peak hours, often from 10 a.m. to 2 p.m. Tuesday through Thursday, can significantly increase engagement.
Integrating rich media such as images and videos into your posts also increases engagement.
Visual elements attract more attention than text alone, and benefit from better positioning in the News Feed. Incorporating relevant keywords into your publications and profile improves the discoverability of your content. It’s important to integrate these keywords in a natural way to avoid being perceived as spam.
Use LinkedIn’s features to your advantage
Exploiting LinkedIn’s features can enhance your presence on the platform. Actively participating in LinkedIn Groups allows you to connect with like-minded professionals and assert your authority in your field.
The judicious use of hashtags makes your publications more visible. It’s advisable to use one or two broad, relevant hashtags to avoid appearing spammy. Mentioning influential people or companies in your publications can also increase the engagement and visibility of your content, encouraging interaction.
Tips for social selling and personal branding
Adopting a strategic approach to Social Selling on LinkedIn is essential. Sharing content that educates, entertains or inspires your target reinforces your personal brand and attracts meaningful engagement.
Engaging authentically and regularly with your network is essential. Interacting with your contacts’ posts and responding to comments can signal to the algorithm that your content is relevant, thus expanding your audience.
Maintaining a complete and up-to-date profile is essential for your visibility and credibility. Your profile should include a professional photo, a catchy headline and a summary that highlights your added value. Regularly updating your skills, certifications and professional achievements strengthens your presence on the platform.
Measure the impact of the algorithm on results
Interpreting your Social Selling Index (SSI)
LinkedIn offers the Social Selling Index (SSI) as a tool for evaluating your social selling performance. With a score ranging from 0 to 100, the SSI measures your ability to expand your network, engage your target audience, and create sales opportunities. A high score means you’ve mastered LinkedIn’s features to increase your visibility and credibility on the platform.
Understanding your SSI can help you identify your strengths and areas for improvement. For example, a low score in “Engagement” suggests the need to produce more interactive content and stimulate exchanges within your network.
Performance analysis: Engagement, reach and conversions
Assessing the impact of the algorithm on your performance requires analysis of key metrics. Engagement, including likes, comments, shares and mentions, is an essential indicator. A high engagement rate indicates that your publications are capturing the interest of your target audience.
Reach, which measures the number of people who have seen your publications, is also vital. It can be increased through quality content, timely publication and a solid engagement strategy. Using LinkedIn’s analytics tools to monitor and improve the reach of your publications is advisable.
Conversions, representing leads generated, contacts made, appointments obtained or sales achieved, are the fruit of your marketing efforts on LinkedIn. Tracking these conversions helps you measure the effectiveness of your content and presence on the platform.
To sum up, mastering and improving LinkedIn’s algorithm is essential if you want to increase your visibility and influence on this platform. It’s essential to produce high-quality content, diversify content types and interact regularly with your network. Exploit the tools offered by LinkedIn, such as hashtags and groups, to expand your audience.
Enhance your profile with the right keywords and recommendations to increase your credibility. Finally, evaluate your results using LinkedIn’s analysis features, enabling you to fine-tune your strategy and achieve your goals. Act now to boost your professional presence and discover new opportunities.
