Lead generation on LinkedIn: prospect effectively
Lead generation on Linkedin is a must for any company wishing to increase its customer portfolio.
Discover the tips and best practices to excel in this sales strategy.
The challenges of prospecting on LinkedIn
Linkedin content
Discussions and interactions on Linkedin
Automate Linkedin
Accelerate your Linkeding lead generation withMirrorProfiles profile rental
MirrorProfiles is the No. 1 service for renting high-end
Linkedin accounts to boost your Lead Gen with customizable accounts.
Generate leads
Find your future customers on Linkedin by making direct contact with your prospects and generate leads on linkedion thanks to automation.
Multiply your lead generation volume by equipping your sales reps with several Linkedin MirrorProfiles accounts.
Recruit the best candidates
The best talents don’t just apply, they have to be found.
Thanks to Linkedin, you can send messages to candidates who are ideal for you or your customers.
MirrorProfiles lets you move faster by contacting all your potential candidates in just a few days.
Who said Lead Gen methods were just for salespeople?
Enrich your CRM/ATS
Linkedin is a goldmine of information.
It’s essential to know how to scrape this data and, above all, how to interpret it in order to put it to good use.
For an effective lead generation strategy, you need to know how to handle data.
But for that, you need MirrorProfiles.
Linkedin has introduced daily limits that can only be exceeded with several Linkedin accounts.
Creating engaging content toattract qualified leads
How can you use Linkedin as a source of inbound marketing via your content?
Linkedin lets you express yourself in a variety of ways: posts, articles, comments and online events.
Each piece of content will be visible to your Linkedin network, but not only.
The more interaction your content gets with likes, shares and comments, the more Linkedin will push your content outside your 1st circle.
This is where most of your potential leads will be.
3 key tips for maximizinglead generationthrough Linkedin content
Verticalization :
1 Linkedin account = 1 lead type
Virality:
Tell a story, give precedence to form over content
Regularity :
Create content at least once a week
Generating prospects and leads through content requires skill and, above all, stamina.
Verticalize your Linkedin accounts with MirrorProfiles.
By renting 1 Linkedin account, you can send connection requests to only 1 type of customer, such as the CEOs of marketing agencies.
Thanks to this specialization of your 1st Linkedin network, you’ll only publish content that speaks to the CEOs of marketing agencies.
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When it comes to virality on Linkedin, form is very important and it changes according to the network’s fashions.
Nevertheless, there are some good practices to keep in mind, whatever the new trend:
Start with a catchy title that immediately grabs attention.
An effective headline on LinkedIn should be concise, clear and include relevant keywords such as "strategy", "leads" and "conversion". The aim is to capture attention and entice visitors to click through to read more. Use tools like PerfectPost to preview impact before publication. The first sentence should therefore be brief and intriguing, engaging the user to click on "Read more". This simple click is counted as an interaction by LinkedIn.
Your introduction must be engaging.
Start with a provocative question, a surprising statistic or a captivating anecdote to immediately connect with your target audience. Understanding visitors' interests and needs is crucial to establishing a connection from the very first lines.
Content must be rich and provide value.
Your post should share insights, practical advice or personal experiences that bring something new to your audience. Make sure the content is well researched, accurate and up-to-date. Using concrete examples, case studies or data helps back up your points and makes your content more credible and engaging. Linkedin is a professional social network and Linkedin posts should reflect your expertise. Nevertheless, this point needs to be qualified, as less conventional posts can also have a good impact. Linkedin posts that don't provide much value, but do generate a lot of response, are what we call "hot content".
Make sure your post is concise.
An ideal LinkedIn post should be 300 to 500 words long. Use short paragraphs, bullet points and subheadings to structure your text. This makes the content easy to scan and understand, enabling readers to grasp key points quickly. If you're more into hot content, stories can be so impressive that they generate interaction. It's up to you to judge, and above all to alternate between short and long content.
Adding quality visuals will make your post more attractive.
Relevant, high-quality images, infographics or videos can greatly enhance the appeal and understanding of your message. Visuals should be relevant to the content of the message and add aesthetic or informative value. We won't lie to ourselves in 2024: photos, videos and other non-letter content are increasingly popular. Whether you use video, photos or carousels, you should know that the most "designer" among you will have an easier time of it on Linkedin. Writing well is important, but with the advent of AI, writing Linkedin posts is getting easier. However, AI isn't yet at the level of human beings when it comes to producing beautiful, impactful visuals.
Don't forget to include a clear call to action at the end of your post.
A clear call to action (CTA) encourages interaction and guides readers on what to do next. It can be an invitation to comment, share the post, or follow a link for more information. Be specific in your CTA and give clear instructions to encourage a specific action. This is particularly true of Linkedin "Lead Magnet" posts, which encourage people to comment on your post in order to obtain a high value-added document in a private message: study, white paper, template, uses case, etc. Offering content to your audience will impact your business in a multitude of ways. Not only will you generate customers directly, but curious visitors who see your post will go to your Linkedin page and then to your company's website. In short, your marketing and sales teams will thank you.
The recurrence of your Linkedin posts.
Linkedin is a social network. This platform loves content creation, as it helps to keep its users' attention. A good rhythm to keep when publishing on Linkedin is 1 to 2 posts per week minimum. It's strong! But it's not impossible, with the help of ChatGPT for example. You can easily write a post. A medium-quality Linkedin post is better than 0 post at all. Yes, it's hard to understand, especially in B2B, but it's true. That's why there's such a thing as "hot content", which is quicker to produce than content with high professional added value. By integrating these elements, your content on LinkedIn will not only be adapted to current trends, but also based on proven practices that maximize engagement and lead generation.
Engage with your network togenerate leads
How to use Linkedin prospecting as a source of qualified leads?
Linkedin enables you to generate leads directly by sending prospecting messages to your potential customers.
To do this, you’ll need to follow these steps to get results:
- Build a precise prospecting file: avoid files with more than 1,000 prospects.
- Develop a sequence of personalized messages that bring value to the prospect and/or demonstrate an understanding of their needs and issues.
- Automate Linkedin reminders
- Be responsive when the prospect responds
- Synchronize your Linkedin activities with your CRM using MirrorChat
Every successful connection request not only allows you to send messages, but is also a good way for your prospect to see your future Linkedin posts and comments.
3 key tips for maximizinglead generationvia Linkedin messages
Customization :
1 database = 1 precise copywriting
Efficiency :
be clear and concise!
Expertise:
add value to your prospecting
Generating prospects and leads through outbound prospecting is the fastest and most effective method.
Nevertheless, there are precise rules to avoid falling into the caricature of Linkedin automation.
Well-mastered lead generation must be precise in every sense of the word: a file of qualified prospects must receive short, personalized prospecting messages.
The most common mistake is to ask too quickly for an appointment or a telephone conversation.
Keep in mind that your prospect doesn’t know you yet, and that time is the most precious commodity, so avoid asking for it if you haven’t already started to show how you can be useful to him.
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When it comes to lead generation, copywriting is a key element of your content marketing strategy.
To create effective prospecting messages, it’s important to take into account the information you have on your prospects, such as their industry, company size, position and recent activities.
However, it’s also crucial to identify missing information and improve your database accordingly.
To qualify your database, you can use the Linkedin accounts MirrorProfiles.
Via these accounts, by contacting prospects directly, you can obtain essential information.
For example, on the brand of machinery used by your target companies.
Thanks to this data, you can adapt your copywriting accordingly and focus on the most relevant arguments for each prospect.
Now that you’ve got all the information you need, it’s time to define the objective of your copywriting.
Whether you’re generating leads, increasing sales or recruiting new talent, it’s important to define a clear objective for each campaign.
By using the right copywriting tools and techniques, you can create effective prospecting messages that resonate with your target audience.
Here are 10 golden rules to optimize your copywriting on LinkedIn :
- Create prospecting sequences comprising 5 to 7 messages, spaced at least 3 working days apart.
- Avoid an overly commercial tone and opt for simple, direct language.
- Be concise and do not exceed 500 characters per message.
- Use a natural tone of voice and avoid overly formal greetings.
- Keep your first follow-up message short and to the point.
- Be on first-name terms to create a more personal relationship.
- Use positive phrasing in your sentences.
- Avoid bulleted lists and use short sentences instead.
- Include a clear and precise call to action in every message.
- Always ask yourself whether you would reply to your own message if you were in the recipient's shoes.
By following these golden rules, you can optimize your copywriting strategy to generate quality leads and maximize your conversions.
Sometimes, leads need to be nurtured before they make a decision.
Often, they may be interested in your solution, but it’s not the right time for them, or they find it expensive.
The “too expensive” argument doesn’t mean they can’t afford it, it means that the perceived value of your offer or solution isn’t enough for them.
You can therefore use the fact that he’s in your Linkedin network (1st) to accentuate your publications on your product’s features or on the customer feedback you’re getting.
In this way, your prospect will indirectly see your expertise through your content.
Then, a few weeks later, you can send them an automated sequence that doesn’t seek to engage with them, but instead delivers white papers, articles: in short, marketing content to bring them maximum value.
Linkedin automation to boost prospecting
How can you use Linkedin automation tools to accelerate your lead generation strategy?
There are many Linkedin automation tools on the market, each with its own interesting features.
It’s these tools, coupled with MirrorProfiles, that will make your lead generation easy and, above all, scalable.
Linkedin enables you to generate leads in 2 ways: via content and via prospecting messages.
These 2 aspects can be greatly facilitated by the use of these lead generation tools, but be careful how you use them.
Here are the key questions you need to ask yourself before using them.
- Do I know my target prospects well?
- Can I do accurate Linkedin searches?
- Have I ever succeeded in prospecting by hand before automating it?
The 3rd question is the most important.
Automation is best used to accelerate your strategy, not to create it.
If you’ve never prospected by hand, you should do it and test it.
You’ll learn a lot, but you’ll also confirm whether or not using an automation tool makes sense.
3 key tips for effective lead generation automation
Knowledge :
1 use case = 1 automation tool functionality
Terrain :
automation isn't magic, it's a help
Data :
the fuel of tools is data: without it, your automations won't be precise and therefore ineffective.
Linkedin automation is a powerful lever for generating more leads for your sales force.
However, if you can’t generate leads manually, automation won’t do it for you.
It’s a technique that accelerates your sales velocity.
The primary objective of automation is to save your sales reps time by eliminating the need to copy and paste: a very low value-added action.
Next comes expert automation, which will gradually replace human actions, allowing your sales force to concentrate on the action that adds the most value to your business: customer appointments.
Lead Generation automation needs to merge quality with quantity.
Your role, when you automate, is to do more with less time.
Once you’ve mastered this, you can make your team of 3/4 salespeople as powerful as a team of 15/20 salespeople.
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To create an effective sales machine on LinkedIn, you need three key ingredients:
- High-quality databases, obtained through expert scraping on LinkedIn Sales Navigator or LinkedIn Recruiter Lite.
- Quality copywriting for your prospecting messages, with a response rate of over 25% by respecting the 10 golden rules of copywriting.
- Enough prospecting volume to feed your sales pipeline, made possible by MirrorProfiles and its secure, heated account rental.
To maximize your chances of success, it’s essential to master the first two points by upgrading your skills or using agencies with expertise in LinkedIn acquisition.
However, the third point, increasing your prospecting volume, can be more difficult to manage.
MirrorProfiles lets you rent customizable, heated and secure LinkedIn accounts to safely scale your prospecting.
With optimized prospecting, two sales reps equipped with 20 MirrorProfiles accounts and an automation tool can generate up to 300 qualified appointments per month.
It’s important to maintain the security and stability of your LinkedIn Sales Machine by using secure, warmed-up accounts, as well as a replacement in less than 24 hours in the event of a ban.
Finally, to process responses efficiently, MirrorChat combines all the messaging from your LinkedIn accounts into a single inbox, with additional features to improve productivity and reporting.
With MirrorChat, you can save precious time managing your LinkedIn leads.
What is MirrorProfiles?
Rent heated, secure Linkedin accounts, ready to generate leads.
Fictional but realistic accounts
We fill out 100% of the profiles and create a real fake identity for them: professional and educational background, resume, certification, photo selected by us… In the eyes of other Linkedin users, it’s very difficult to distinguish our accounts from real Linkedin accounts. Perfect for automation!
More than 500 connections
All our accounts have more than 500 real connections.
This strong network gives you access to many of your prospects in the 2nd and 3rd Linkedin circles.
These connections are essential before any Linkedin automation.
MirrorProfiles is turnkey!
Over 3 months of warmup
Over a period of more than 3 months, we carry out all possible Linkedin actions: connection requests, profile visits, posts, comments, etc… and we do it all manually! This allows you to safely automate your Linkedin actions. When you rent the account, Linkedin doesn’t detect any suspicious activity because it wasn’t dormant before you rented it.
Dedicated digital footprint
We build our Linkedin accounts with a dedicated proxy / IP, when you rent it.
In Linkedin’s eyes, you’re connecting on the same active session since its creation.
100% customizable
You can personalize our Linkedin MirrorProfiles accounts with your company’s logo.
You’re 100% in control and can change anything.
Rebrand your accounts to optimize your Linkedin performance.
Essential for both content creation and direct prospecting.
The 3 key skills to master to become the best in lead generation.
Lead generation is a skilful blend of 3 skills: technical, marketing and sales.
And our customers understand that!
If you’d like to find out more about whether our service is right for you and your needs, take a look at our MirrorProfiles success stories.
Getting good results in lead generation isn’t complicated.
But to achieve impressive results, you’ll need to master these 3 axes to perfection:
Use Sales Navigator to build accurate databases
Sales Navigator is an advanced LinkedIn tool that revolutionizes sales prospecting strategies.
It gives marketing and sales professionals access to powerful filters for targeting specific prospects, transforming the search for profiles and companies into a strategic approach.
Prospecting via Sales Navigator begins with the search for target companies according to specific criteria such as sector, size or geographical location.
This first step ensures that the prospecting effort is aligned with overall marketing objectives, and targets the most relevant prospects.
Research can then be deepened to identify specific profiles within these companies, focusing on key positions or precise areas of expertise.
The ability to finely filter prospects on LinkedIn with Sales Navigator is particularly valuable for sending personalized messages, increasing the chances of response and engagement.
The tool enables the network to be segmented according to relevant criteria, ensuring that the content of messages sent resonates with the specific needs and interests of each prospect.
Sales Navigator’s advanced search features help users discover new prospects and expand their professional network on LinkedIn.
This network expansion is essential for increasing the visibility of shared content, which in turn can generate additional leads and support social marketing objectives.
In short, using Sales Navigator for prospecting on LinkedIn is a powerful sales and social marketing strategy, enabling professionals to effectively target, prospect and engage prospects.
Once you’ve completed your Sales Navigator research, you can use a LinkedIn scraping tool to collect information and provide you with a quality prospect file.
Copywriting: the content of prospecting messages and Linkedin posts
Whether you’re looking for new customers or potential candidates, here’s a 10-point guide to fine-tuning your messages and maximizing your chances of success.
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Prospecting sequences Develop sequences of 5 to 7 messages, spaced at least 3 working days apart, to maintain interest without appearing insistent.
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Message tone The most important thing is to use simple, direct language, avoiding overly elaborate sales jargon.
A clear, concise message, like the example of personalized goodies, is often more engaging. -
Concise Keep your messages short, ideally under 500 characters, to capture your audience’s attention without overwhelming them with information.
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Stay Natural : On LinkedIn, your messages should reflect a natural conversation.
So avoid formal politeness and email signatures.
Keep your messages close to the spoken word. -
Follow-up Your first follow-up message should be succinct, subtly inviting the recipient to revisit your previous message, without appearing too insistent.
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First name In the French context of LinkedIn, tutoiement can create closeness and make conversation more relaxed, unlike the more formal norms of other cultures.
For the English speakers reading this, you can rest easy 😉 -
Positive Use positive phrasing that encourages a response without putting pressure on the recipient.
For example, avoid asking them for their time; instead, offer them an audit or demonstration to solve their need. -
Format Avoid bulleted lists, which can appear too formal and visually weigh down your message on LinkedIn.
Short sentences are better suited to the network’s format. -
Call to Action Include a clear and direct call to action, explicitly inviting your interlocutor to undertake a specific action, without ambiguous wording.
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The recipient’s perspective Before sending your commercial message, put yourself in the recipient’s shoes and ask yourself if the message is engaging enough to merit a response.
And therefore, to generate prospects, then leads and finally customers.
However, it’s also essential to diversify your acquisition channels.
For prospects who haven’t responded via LinkedIn, consider upgrading your databases to contact them by email, which can enable you to reach a wider audience and maximize your chances of engagement.
Your ability to prospect and turn prospects into leads
It’s up to you to take over.
A prospect who talks to you more than 3 times is 10 times more likely to take an appointment than if you only talk to him once.
Use Linkedin messages to show your expertise and, above all, to see if your prospect is hot enough to become a lead.