Today, LinkedIn has established itself as an essential social network (if not the only one for B2B), and having a company Linkedin page is now as important as having a company website. In 2023, with over 774 million members in more than 200 countries and territories, LinkedIn is positioned as the world’s largest and most influential professional social network. Creating a company page on LinkedIn is no longer an option, but a strategic necessity, enabling you to capitalize on this massive audience to strengthen a company’s online presence, credibility and visibility.
Features and benefits of a LinkedIn Company Page
Creating a company page on LinkedIn offers unprecedented visibility. This allows your company to stand out in a professional social network brimming with opportunities, whether for acquiring new customers or recruiting. By showcasing your brand, products and services, you reach a targeted and relevant audience, essential for building brand awareness.
What’s more, a presence on LinkedIn enhances your company’s credibility. By clearly displaying your values, your history and your successes, you’ll build a solid, professional brand image that potential customers, partners and investors can trust.
Here you can share detailed information about your company. From the story of the company’s creation to its latest achievements, not forgetting its values and corporate culture, this platform provides a space to tell your story and highlight what sets you apart.
The platform is ideal for publishing job offers. It enables you to target qualified candidates tailored to your company’s specific needs, while highlighting your corporate culture and values.
Using your page for marketing and promotion is a considerable advantage. Share relevant content, news, case studies, customer testimonials, and promote your products or services. To engage your audience and strengthen your market position, you’ll need all these levers. You’ll be able to connect with other professionals in your sector, as well as potential customers, paving the way for new business opportunities, partnerships and collaborations.
With LinkedIn, you can track market trends, competitor activities and industry developments. This feature is crucial to staying competitive and informed, enabling you to adjust your business strategy accordingly.
Strategies for promoting a LinkedIn Company Page
To effectively promote a company page on LinkedIn, it’s essential to adopt a strategic and consistent approach. The first step is to publish quality content on a regular basis. This means sharing updates, articles and news about your business, but also content that adds real value to your audience. The aim is to create engagement by providing useful information, industry insights, or case studies that capture the interest of your subscribers.
At the same time, interaction with subscribers is crucial. It’s not enough just to publish content; you also need to actively respond to comments, take part in discussions and show that behind the page is a responsive and involved team. This regular interaction helps build a loyal and committed community around your brand.
Direct promotion of your page is also an important lever. Encouraging your employees, partners, customers and other stakeholders to follow your page and interact with your content is an effective way of expanding your audience and increasing your visibility on the platform.
How to create your Linkedin page
To create a company page on LinkedIn, follow these steps:
- On your LinkedIn home page, click on the icon at the top right of the “For companies” screen.
- In the drop-down menu, choose the “Create a Company + page” option at the bottom of the list.
- Enter your company name in the field provided.
- Set a custom URL for your page and make sure you check the confirmation box.
- Once this information has been entered, click on the appropriate button to create your company page.
- Once the page has been created, click on “Start” on your company’s new home page.
You can now start filling in the various fields on your company page to optimize it and make it attractive to your visitors.
Overcoming Quota Limits with MirrorProfiles
If a LinkedIn user is not the administrator of a company page, they still have a unique opportunity: the use of their own invitations. In fact, each personal account on LinkedIn has a monthly quota of 50 invitations that it can send to encourage other users to follow a specific page. It is important to note that these invitations are distinct from credits and are not renewed once accepted by the recipient.
To use these invitations, follow these steps:
- Go to the company page you wish to promote.
- Click on the “More” option to open an additional menu.
- Choose the “Invite contacts” option to access your contact list.
- Select and invite relevant contacts based on your networking objectives.
This method, though simple, can be time-consuming if you want to reach a large number of people.
Faced with the invitation quotas imposed by LinkedIn for company pages, MirrorProfiles is an invaluable asset. We offer a LinkedIn avatar account rental service, which is secure, customizable and ready to automate. This approach allows you to bypass LinkedIn’s restrictions by using invitation credits from multiple accounts.
By using several Linkedin accounts via MirrorProfiles, you can considerably multiply the number of invitations sent out, increasing the chances of increasing the number of subscribers to your company page.
In addition to the ability to send a high volume of invitations, MirrorProfiles offers other significant advantages. For example, the possibility of keeping your leads within an account that belongs to your company, ensuring better management and efficient follow-up. What’s more, LinkedIn account security is reinforced, protecting your information and that of your colleagues.
MirrorProfiles also includes MirrorChat, a unique tool that centralizes LinkedIn messages from multiple accounts into a single interface. This simplifies communications management and enables more coherent, organized interaction with your network.
In short, using MirrorProfiles, in combination with an engaging content strategy and active interaction with your audience, can significantly increase the visibility and impact of your LinkedIn company page. This allows you to make the most of the platform, overcoming the limits imposed by invitation quotas, and maximizing your networking and business development opportunities.
A presence on LinkedIn has become an essential component of corporate strategy. Creating and managing a company page on this platform is no longer an option, but a strategic necessity for any company wishing to strengthen its online presence, credibility and visibility.
The benefits of a LinkedIn company page are many: increased visibility with a network of over 774 million professionals, building a strong brand image, sharing detailed company information, developing professional relationships, publishing targeted job offers, and effective use for marketing and promotion.
Promoting a company page on LinkedIn requires a strategic approach, involving regular publication of quality content, active interaction with subscribers, and direct promotion of the page to employees, partners and customers.
In short, optimizing your LinkedIn presence through a well-managed company page and maximizing the opportunities offered by tools like MirrorProfiles can play a key role in the success and expansion of your business.