Introduction
LinkedIn: the social network that revolutionized the professional world. But like any powerful tool, it has its limits. You’re probably wondering, “What are these limitations and how secure are automation tools?”
This article aims to give you advice on selecting the right tool for you and give you the tips you need to create scalable LinkedIn prospecting, making effective use of each tool’s features to maximize your prospecting and sales campaigns.
Waalaxy
Business or Advanced subscription
So, let’s start with Waalaxy, one of the most popular automation tools.
If you have a Business or Advanced subscription, here’s what you can do to optimize your prospecting and sales campaigns on LinkedIn:
- Connection requests: between 80 and 100 per day, up to a maximum of 200/week. This makes it possible to build a quality network by automating connection requests while respecting LinkedIn quotas.
- Sending a message: between 100 and 150 per day.
It’s as if you had an army of sales reps sending personalized messages to your prospects. - Profile follow-up: between 80 and 100 per day. With this, you can track all the professionals you’re interested in, without lifting a finger, and enrich your CRM data.
- Profile visit (person): between 100 and 150 per day. It’s the equivalent of visiting a professional conference every day, and meeting all the participants, which can be very useful for lead generation.
Freemium subscription
With a Freemium subscription, you’re limited to 8 actions per day for each type of action.
It’s less impressive, I grant you, but it’s still enough to stay active and visible on the network.
Captain Data
Let’s move on to Captain Data. Their policy is simple and allows efficient management of automation tasks for prospecting on LinkedIn :
- Profile visits (individuals or companies): 80 per day. It’s a little less than Waalaxy, but still enough to explore the network and identify the best prospects.
- Connection requests: 25 per day. Again, it’s less, but it’s enough to build your network gradually and avoid LinkedIn’s penalties.
- Sending messages: 50 per day.
This allows you to maintain regular communication with your contacts while respecting quotas.
Lemlist
Lemlist, on the other hand, prefers a global approach, imposing a limit of around 100 LinkedIn actions per day, be they visits, invitations or messages.
That’s pretty flexible, but it’s not much, I agree, especially for large-scale prospecting campaigns.
The Growth Machine
With La Growth Machine, we’ve taken things to a whole new level by offering advanced features for maximizing prospecting and sales on LinkedIn :
- Profile visits (person): 100 per day. That’s twice as much as Captain, and it’s equivalent to Waalaxy’s Business subscription, enabling in-depth contact research.
- Connection requests: 100-150 per week. Less than Waalaxy, but sufficient for a targeted prospecting strategy.
- Sending messages: 120 per day. It’s close to Waalaxy’s offer, which is quite advantageous for marketing and sales campaigns.
Texau
Finally, Texau. They are a little more cautious in their limits to avoid LinkedIn sanctions and maintain responsible use of automation tools :
- Profile visits (person): 20 per day, 50 per day for a premium account. That’s the least we’ve seen, but it’s a prudent approach to avoid getting banned while still allowing targeted prospect research.
Connection requests: 20 per day. Again, this is the minimum, but it’s enough to build a quality network using personalized messages and respecting LinkedIn’s quotas.
Sending messages: 40 per day. It’s less than the others, but it allows us to focus on quality messages rather than quantity, which is essential for an effective sales strategy.
Company profile track: 30 per day
Evaboot
This software is dedicated solely to data extraction (or “scraping”).
It does not perform direct actions on LinkedIn, such as sending messages or connection requests. The limit is set at 2,500 leads per day. This restriction may seem restrictive for users wishing to generate a high volume of leads, but it produces clean, ready-to-use databases, avoiding the errors and inaccuracies often present when extracting massive amounts of data for CRM.
Managing LinkedIn quotas to avoid penalties
It’s crucial to follow certain practices to avoid being penalized by LinkedIn, especially when using automation tools like Waalaxy, Captain Data or Lemlist.
Here are the best practices:
- Respect daily action quotas: Limit your actions to around 100 per day to avoid being flagged by LinkedIn and maintain responsible use of automation tools.
- Personalize your messages: Avoid generic messages and opt for customized content for each prospect to avoid being considered spam and maximize the effectiveness of your prospecting campaigns.
- Mix automation and manual actions: Complement your automated actions with human interaction to maintain authenticity and strengthen relationships with your contacts.
By adhering to these practices, you will minimize the risk of sanctions while making effective use of automation tools.
LinkedIn quotas on search volume
The search volume allowed varies according to the type of LinkedIn subscription, which has a direct impact on data management and effective prospecting:
- LinkedIn Classic: You won’t be able to reach more than 1,000 people at a time, which limits the scope of your research and prospecting campaigns.
- LinkedIn Sales Navigator: Scrap up to 2,500 people and 1,000 companies, giving you the flexibility to identify the best prospects and target companies.
- Recruiter Lite: The ceiling is set at 1,000 people, which is still sufficient for a targeted search, but requires strategic use of automation tools.
So when you’re searching, make sure you don’t exceed these limits to avoid LinkedIn’s temporary restrictions.
Multiply your prospecting or scraping volume by combining with MirrorProfiles
Want more? MirrorProfiles is the solution. With several accounts and by combining one of the tools mentioned above, such as Waalaxy or PhantomBuster, you can increase your quotas tenfold.
It’s like having an entire sales team at your disposal, capable of managing a large volume of leads and prospecting campaigns. For example, if you have 3 MirrorProfiles accounts, you can send up to 600 invitations a week with Waalaxy, and therefore contact 2,400 people over 1 month! If you’d like to find out more, take a look at this article.
Thanks to Waalaxy’s quotas and secure MirrorProfiles accounts, you can use LinkedIn with complete peace of mind, without fear of being banned, while maximizing your prospecting and sales campaigns through the effective use of automation tools.
The future of LinkedIn quotas
With the continuing evolution of automation tools and the frequent changes made by LinkedIn, quotas could become stricter.
LinkedIn is constantly playing with new features and quotas to maintain the quality of its platform.
It’s important to stay up to date with the latest trends and adapt using tools like MirrorProfiles that can help you navigate these changes.
LinkedIn is a powerful tool for making professional connections, but it has its limits in terms of automation to preserve the integrity of the platform.
Automation tools such as Waalaxy, Captain Data, Lemlist, Evaboot, La growth machine and Texau offer different functionalities with specific limits of actions per day or per week.
It is these limits that ensure the integrity of your LinkedIn account and enable responsible use of the tools for prospecting and sales.
If you want to maximize connection requests, Waalaxy with its Business or Advanced subscriptions is the ideal choice. To prioritize profile visits, La growth machine offers an interesting approach. For more moderate use, Captain or Texau can meet your needs in terms of data and contact management.
Don’t forget to personalize your messages and mix automation with manual actions for an effective prospecting strategy.
However, for those who want to take their prospecting a step further and increase their volume of action tenfold, using multiple accounts with MirrorProfiles combined with Waalaxy may be the ultimate solution.
This allows you to benefit from an increased prospecting force, almost like having a complete sales team at your service, capable of managing a large volume of leads and prospecting campaigns on the LinkedIn platform.
In all cases, choose the automation tool that best matches your objectives, and make sure you use these tools responsibly and in line with LinkedIn’s policies to maintain an active and positive presence on the professional network.
The key to success lies in the quality of the relationships you build, even when facilitated by automation, and in using tools like Overloop or Kaspr to optimize your marketing and sales campaigns.
