Introduction
Linkedin prospecting, and automated prospecting in general, can quickly become costly. Although it will never be as expensive as having several sales reps doing the same job, when you add up the tool subscriptions, you end up with a budget that can be substantial. Yet we find that many companies take out multiple Sales Navigator subscriptions just to scrape up prospecting lists. It doesn’t have to be this way, and we’re going to show you how, thanks to
MirrorProfiles
which will save you several hundred euros.
What is Sales Navigator?
LinkedIn Sales Navigator is a premium subscription offered by LinkedIn, designed specifically for sales and marketing professionals. This tool stands out for its ability to facilitate the search for potential customers thanks to an advanced search engine. This engine offers more extensive and precise filtering options than the standard LinkedIn version, enabling finer segmentation of searches.
Sales Navigator also provides additional features such as lead tagging and the allocation of a limited number of InMails each month. While these features don’t radically transform prospecting, they do help to improve the social selling process. The latter is a four-step method that helps identify the right people, build and reinforce a professional brand, share useful information with prospects, and establish trusting relationships.
The use of LinkedIn Sales Navigator is particularly relevant for users requiring advanced search functionalities, often restricted in the classic version of LinkedIn. This limitation serves both to protect users from spam and to encourage subscription to Sales Navigator, thereby generating revenue for LinkedIn. This makes the tool ideal for those looking to expand their professional network, particularly for recruiting or generating new leads, while offering advanced features such as complex filters and instant alerts on company changes. Despite its cost, Sales Navigator proves to be a powerful tool for marketing targeting, offering detailed searches and more precise results.
If you’ve clicked on this article, I’m sure you know how to use Sales Navigator. If not, here’s a complementary article: Create your Linkedin targets with Sales Navigator.
Let’s get to the heart of the matter!
Sales Navigator's search limits
Linkedin has numerous quotas that cannot be exceeded without several Linkedin accounts (hence the usefulness of MirrorProfiles😉 ). However, having a Sales Navigator account gives you access to much larger search quotas. And these are the only quotas that change when you have a Sales Navigator account. Quotas on connection requests never change!
With a Sales Navigator account you can :
- More than 25 daily searches
- Scrape these same searches, even if they each contain 2,500 leads
However, bear in mind that you’ll need to divide your searches with filters if your search exceeds 2,500 prospects. In the end, you can build up Linkedin databases of … 62500 lines per day!
We agree, that’s a lot! It’s impossible to contact 62500 people a day on Linkedin or by mailing. Well, impossible. No, not with MirrorProfiles, but that’s a lot of rented Linkedin accounts 😉
As a result, 1 Sales Navigator account can feed an army of Linkedin accounts for prospecting. When you consider that 1 Linkedin account can only make 100 connection requests per week, regardless of automation tools, you’d need… Careful, after many calculations: 3125 Linkedin profiles. After that, we can supply them and offer you a big discount, but it’s still going to be very expensive ahah.
How to use databases on multiple Linkedin accounts
This is a very simple operation, as all the automation tools on the market offer this feature: CSV import.
Here’s the recipe:
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Scrape your Sales Navigator searches using the tool of your choice: Lemlist, La Growth Machine, Waalaxy, Hey Reach, etc. If you’d like a little help, please don’t hesitate to ask us.
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Then export your list in CSV format
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In a google sheet or on your Airtable, divide this database by the number of Linkedin profiles you have.
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Import these databases into your automation tool
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Launch your campaigns
With this recipe, you’ve harnessed the power of Sales Navigator for just one license fee, and fed several Linkedin accounts.
Let’s put some figures on it. You have 1 Sales Navigator account and 9 Linkedin MirrorProfiles.
Thanks to your account with Sales Navigator (which you can also put on one of your MirrorProfiles profiles, by the way), you’ve scrapped 2,500 people. With the above method, you end up with 10 databases of 250 people.
Once you’ve set up your automation tool, you’ll have enough databases to run your Linkedin profiles at full capacity for 2 weeks.
Conclusion
1 Sales Navigator account can easily feed several Linkedin accounts. Sales Navigator is essential for creating attractive prospecting files, but there’s no point in multiplying your licenses if you want to do automated prospecting.
With just one Sales Navigator account, you can scrape several thousand people a day, providing your various Linkedin profiles with enough prospecting files to keep them running at full speed.
Our final tip: if you have a high-volume target, the best method is to couple MirrorProfiles with Hey Reach. This tool will automatically rotate your accounts for you. No need to bother with the step of dividing the large database into smaller ones.
