Linkedin prospecting, and automated prospecting in general, can quickly become costly. Although it will never be as expensive as having several sales reps doing the same job, when you add up the tool subscriptions, you end up with a budget that can be substantial. However, we find that many companies take out multiple Sales Navigator subscriptions solely to obtain prospecting lists. It doesn’t have to be this way, and we’re going to show you how, thanks to MirrorProfiles which will save you several hundred euros.
What is Sales Navigator?
LinkedIn Sales Navigator is a premium subscription offered by LinkedIn, designed specifically for sales and marketing professionals. This tool stands out for its ability to facilitate the search for potential customers thanks to an advanced search engine. This engine offers more extensive and precise filtering options than the standard LinkedIn version, enabling finer segmentation of searches.
Sales Navigator also provides additional features such as lead tagging and the allocation of a limited number of InMails each month. While these features don’t radically transform prospecting, they do help to improve the social selling process. The latter is a four-step method that helps identify the right people, build and reinforce a professional brand, share useful information with prospects, and establish trusting relationships.
The use of LinkedIn Sales Navigator is particularly relevant for users requiring advanced search functionalities, often restricted in the classic version of LinkedIn. This limitation serves both to protect users from spam and to encourage subscription to Sales Navigator, thereby generating revenue for LinkedIn. This makes the tool ideal for those looking to expand their professional network, particularly for recruiting or generating new leads, while offering advanced features such as complex filters and instant alerts on company changes. Despite its cost, Sales Navigator proves to be a powerful tool for marketing targeting, offering detailed searches and more precise results.
If you’ve clicked on this article, I’m sure you know how to use Sales Navigator. If not, here’s a complementary article: Create your Linkedin targets with Sales Navigator.
Let’s get to the heart of the matter!
Sales Navigator's search limits
LinkedIn has many quotas; equip each member with a
dedicated account (hence the usefulness of MirrorProfiles 😉 ). Nevertheless, owning a Sales Navigator account allows you to access much larger search quotas. And these are the only quotas that change when you have a Sales Navigator account. Quotas on connection requests never change!
With a Sales Navigator account you can :
- More than 25 daily searches
- Get those same searches, even if each one includes 2,500 prospects.
However, bear in mind that you’ll need to divide your searches with filters if your search exceeds 2,500 prospects. Gradually build a database of qualified prospects by leveraging Sales Navigator’s capabilities.
Consequently, one Sales Navigator account is required to provide you with prospecting files large enough for your LinkedIn accounts.
How to use databases on multiple Linkedin accounts
This is a very simple operation, as all the automation tools on the market offer this feature: CSV import.
Here’s the recipe:
Get your Sales Navigator searches via the tool of your choice: Lemlist, La Growth Machine, Waalaxy, Hey Reach, etc. If you’d like a little help, please don’t hesitate to ask us.
Then export your list in CSV format
In a google sheet or on your Airtable, divide this database by the number of Linkedin profiles you have.
Import these databases into your automation tool
Launch your campaigns
With this recipe, you’ve harnessed the power of Sales Navigator for just one license fee, and fed several Linkedin accounts.
Let’s put some figures on it. You have 1 Sales Navigator account and 9 Linkedin MirrorProfiles.
Thanks to your account with Sales Navigator (which you can also use on one of your MirrorProfiles profiles), you have obtained 2,500 people. With the above method, you end up with 10 databases of 250 people.
Once you’ve set up your automation tool, you’ll have enough databases to run your Linkedin profiles at full capacity for 2 weeks.
1 Sales Navigator account can easily feed several Linkedin accounts. Sales Navigator is essential for creating attractive prospecting files, but there’s no point in multiplying your licenses if you want to do automated prospecting.
A single Sales Navigator account allows you to obtain several thousand people per day and thus provide your various LinkedIn profiles with enough prospecting files to run at full capacity.
Our final tip: if you have a high-volume target, the best method is to couple MirrorProfiles with Hey Reach. This tool will automatically rotate your accounts for you. No need to bother with the step of dividing the large database into smaller ones.
