M profiles logo on a black background.
A title graphic showing “A QUOI SERT LINKEDIN” with a lightbulb icon. Below are buttons labeled “ET POURQUOI” on the left and “L'UTILISER?” on the right, emphasizing what LinkedIn is for and why use it. A person is smiling on the right side of the image.

What is Linkedin and why use it?

Contents

Introduction

LinkedIn, a must in the professional world, is much more than just a social network. It’s a multifunctional platform where professionals from different sectors can connect, share knowledge and seize career opportunities. In this article, we’ll show you the real benefits of having a LinkedIn account.

LinkedIn's main functions

LinkedIn offers the opportunity to build professional relationships, by allowing you to send messages to a wide range of professionals, opening the door to enriching collaborations and exchanges.

In terms of career opportunities, LinkedIn stands out for its numerous job offers, making the search more targeted and efficient. The platform becomes a crossroads where employers and candidates can meet.

In terms of training, LinkedIn Learning offers a wide range of e-learning courses in various fields, contributing to users’ ongoing professional development. The webinar feature on LinkedIn offers a double opportunity: it enables users to acquire new skills, while giving webinar creators the opportunity to effectively capture their target audience.

Finally, LinkedIn is a goldmine for sharing knowledge and professional content. Users can publish articles, share case studies or analyses, enriching the community with their expertise and perspectives.

LinkedIn has gone far beyond its initial function as a networking tool to become a strategic and versatile tool.

LinkedIn as an advanced prospecting tool

LinkedIn has become an essential platform for B2B marketing. With tools like Sales Navigator, it offers precise targeting capabilities to identify and engage relevant prospects.

Scraping and automation tools enhance this dynamic by automating repetitive tasks, thus increasing the efficiency of prospecting campaigns.

Copywriting also plays a crucial role, as engaging communication is essential to capture prospects’ attention. Copywriting is the art of writing text to promote a product, service, brand or idea.

At the same time, LinkedIn has established itself as a valuable resource for Growth Hiring, enabling companies to actively and strategically recruit the talent best suited to their needs.

However, this prospecting method has its limits. In particular, the quotas and restrictions imposed by LinkedIn can restrict the scope of prospecting actions and even lead to the suspension of accounts in the event of non-compliance with the platform’s rules.

Linkedin as a showcase for your professional image or for your company

LinkedIn offers a unique platform for building and enhancing your professional or company image. Content creation on LinkedIn plays a crucial role in this process.

By sharing relevant articles, case studies or professional success stories, you can establish your expertise in your field. Under these posts, you can interact with people in the same industry as you, and you can even collect their information. This active, thoughtful presence not only enhances your professional reputation, but also increases your company’s visibility and credibility.

Writing a linkedIn post

Writing posts is not to be neglected, as it will bring you enormous visibility and traffic on your company page and website. You can schedule your post to appear during “peak” times to increase its visibility!

Linkedin, a professional monitoring tool

LinkedIn is also a valuable tool for business intelligence. By following influencers, experts in your industry, or even competitors, you can stay abreast of the latest trends, innovations and discussions in your field. This not only keeps you up to date, but also enables you to identify new collaboration or business opportunities, learning from leaders and practitioners in your sector.

Using LinkedIn to find information is an increasingly common practice among professionals. The platform provides access to a wide range of specific information, such as specialist articles, research reports and expert publications. These resources are invaluable for keeping abreast of the latest trends and innovations in various sectors.

On the other hand, creating and participating in professional groups on LinkedIn is an effective way of exchanging with peers and following specialized discussions. These groups offer a dedicated space to share knowledge, ask questions and get advice on specific topics, enriching professional experience and expanding the network of contacts.

The contribution of LinkedIn MirrorProfiles accounts

Opting for a MirrorProfiles account represents an innovative method for secure prospecting on LinkedIn. These accounts, prepared and optimized over a three-month period, simulate human use of the network, while respecting LinkedIn’s best practices for building a solid network. Unlike buying an account, renting via MirrorProfiles guarantees superior quality and security, sharing the risk in the event of account restrictions.

These accounts are compatible with all LinkedIn automation tools and allow you to :

  • Contact thousands of people
  • Keep valuable leads
  • Secure both your accounts and those of your colleagues.

Conclusion

In short, LinkedIn is an invaluable tool for networking and business prospecting. Nevertheless, it is essential to navigate this platform with care, taking into account its rules and limitations. MirrorProfiles lets you make the most of LinkedIn’s possibilities while avoiding potential pitfalls, paving the way for safer, more productive prospecting.

Picture of Tristan Bance
Tristan Bance

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