Introduction
Linkedin is the 1st B2B database with no competitors. By 2024, the network is likely to have passed the one billion user mark on its platform. Mastering the codes of Linkedin is now a key skill, whether you’re prospecting for customers or looking for candidates. Salespeople and recruiters, I’ve written an article to help you optimize your Linkedin searches. Thanks to these tips and hacks, you’ll be able to build up quality databases in no time.
The different possibilities for information sources on Linkedin
Here are the different sources you can find on Linkedin.
- People: This option lets you search for specific individuals on LinkedIn. It is particularly useful for identifying and contacting relevant professionals in your field.
- Posts: Posts offer an overview of current discussions and trends in various sectors, enabling interaction with relevant content.
- Companies: This section gives access to company pages, providing detailed information on organizations, their news and employees.
- Jobs: This feature is crucial for recruiters and job seekers alike, offering an overview of current vacancies. But also if you are a salesperson and want to start from the customer’s needs 😉
- Groups: Groups let you join communities of professionals with common interests, facilitating networking and knowledge sharing.
- Products: Explore products to discover specific company offers, which can be useful for both buyers and sellers.
- Services: This section is ideal for finding professional services offered by individuals or companies.
- Events: Keep up to date with upcoming professional events, such as conferences and webinars.
- Courses: This option helps you find courses and training to improve specific skills.
- Schools: Searching for schools can help you connect with alumni from certain schools.
- All filters: This is a separate function because it is cumulative with the others. It lets you combine different search criteria to refine results and target more specific information.
For each type of source, you’ll have different data. It’s interesting to exploit everything.
For example, for the “Jobs” tab, if you’re a recruiter looking to place a candidate, there’s nothing better than starting with the need.
In the same way, if you’re in sales, Linkedin provides you with additional information that no ordinary database can. Knowing that your potential prospect has taken an Excel course, you know that he or she is likely to have data structuring or reporting optimization issues at stake.
Like your Linkedin profile, our Linkedin MirrorProfiles accounts also have all their own query sources.
So always be aware of where the information comes from, where it was scraped? Often, sales reps or recruiters will only focus on data such as Jobtitle, email, Linkedin URL, education, etc. However, the origin of the scrap provides the information that will set you apart when you make contact.
Now that we’ve covered the full range of Linkedin’s offerings, let’s take a look at how to optimize each search.
Tips for optimizing your Linkedin searches
Tip 1: Booleans
Linkedin Booleans can be summed up in these 4 elements:
- OR
- AND
- NOT
- The brackets
Use them directly in the Linkedin search bar. The “OR” is a classic “OR”, allowing you to expand the scope of your search. Whereas “AND” and “NOT” have an excluding role. Parentheses are useful for combining these Boolean operators.
Let’s take an example:
Natively this is what it would look like:
“I want to have all Linkedin posts where people have talked about Marketing or prospecting within Linkedin. However, I don’t want to take posts that will talk about ads or advertising. “
Here’s what we’ll do on Linkedin:
-
Let’s go to the “Post” tab
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In the search bar, type : Linkedin AND (Marketing OR Prospection) NOT ads
This function is very useful in the “Person” tab, as it allows you to go further than the job title. In fact, the use of keywords coupled with Boolean operators allows for almost surgical precision. Keywords are like CTRL+F on a Linkedin profile. Thanks to Boolean operators, it’s like performing several CTRL+Fs on the same Linkedin profile, over thousands.
Tip #2: Followers of
It’s a little-known trick, but a formidable one. With the advent of social selling on Linkedin in every niche where your business is located, there are a few influencers. If you’re not familiar with them, you can refer to the Favikon ranking, which lists them all.
Once you’ve found them, and regardless of whether or not you’re connected to the influencer in question, you can scoop up all the people who follow that person and are therefore interested in the content that influencer offers.
What’s more, you can add your own filters as described in Tip 1. This will give you a database of prospects or candidates with a ready-made hook. For example: “I also think X’s content is top-notch! Since you’re interested in Y, I’d like to offer you a service that allows you to Z”.
Remember, knowing where your data comes from gives you the keys to good copywriting. By the way, if you’re interested in the secrets of good copywriting, here are the 10 golden rules of good copywriting.
Tip no. 3: Events
Did you know that you can scrape Linkedin events such as webinars, even if you’re not the one organizing them? This is gold. Prospecting webinar participants is very effective. We use it regularly in MirrroProfiles for precise, targeted prospecting sequences.
There are plenty more, but it wouldn’t be fun if I told you them all 😉 But already, you’ve got plenty to do. If you master all the Linkedin sources and the three tips I’ve given you, you’ll have plenty of good data to work with. First of all, you’ll need to scrape them. And then you need to use them properly.
The use of our databases
Now that you have several dozen or even hundreds of databases. You’ll need a good number of Linkedin profiles in order to exploit them quickly. After all, speed is the sinews of war (after data). Basing your scraping on one of the Linkedin tabs, as with webinar participants, is an excellent idea. Nevertheless, your prospecting message will be based on the origin of this scraping, so don’t delay in contacting them. The main reason is that otherwise, people won’t understand your tagline.
As you know, Linkedin has its limitations, and your Linkedin account is limited to 100 login requests per week. It’s hard to be fast with such a limitation…
That’s why we’ve launched MirrorProfiles, the only Linkedin account rental service ready for automation. If you have 5 MirrorProfiles accounts, you multiply your prospecting capacity by 5. Today, it’s just as essential to have several Linkedin accounts as it is to provide one of your employees with a computer. Renting Linkedin accounts is the Growth 2024 solution.
Conclusion
In conclusion, mastering LinkedIn has become essential for prospecting and recruitment. Search optimization on LinkedIn can be greatly enhanced by using the varied sources of information available on the platform. To optimize your queries, don’t forget: Boolean operators to refine searches, and clever use of functions such as “followers of” and events.
What’s more, MirrorProfiles’ ability to manage databases and use multi-accounts boosts your prospecting capabilities. It’s also crucial to choose the right LinkedIn subscription for more precise prospecting.
