How to use IA Linkedin accounts

How to use IA Linkedin accounts

Contents

In 2024, LinkedIn will be the main acquisition channel for many B2B companies. Email is still an interesting tool for prospecting, but with the new restrictions, mass emailing is becoming increasingly limited. Thanks to digital marketing tools and efficient data management, low response rates used to be strongly offset by volume. Now, the average response rate on Linkedin is 25%, compared with 2% for emailing, demonstrating the effectiveness of social networks in generating qualified leads.

In order to constantly improve response rates and, more generally, rdv rates, companies are using automation and artificial intelligence solutions. Even Linkedin has started using AI to help you boost your page and manage your data. LinkedIn also relies on artificial intelligence (AI) to enrich your user experience, making it more personalized and efficient through advanced digital services.

Even though Linkedin helps you increase your rates, at the same time they intensify their quota, locking in certain interactions. That’s why we’ll reveal all about LinkedIn’s AI accounts, how they work and how you can leverage them using digital tools to improve your visibility and exceed Linkedin quotas. You’ll also learn about the benefits of artificial AI for your prospecting and how to get started with this promising generative technology.

Whether you’re a manager of an acquisition team, a salesperson or a recruiter, here you’ll find valuable advice and concrete illustrations for maximizing the benefits of LinkedIn AI accounts. The use of data and digital marketing tools will enable you to better manage your prospects and increase the number of your subscribers.

What is an IA LinkedIn account?

To fully appreciate the creation and use of an AI account on LinkedIn, it’s crucial to grasp what AI means in the context of this platform, as well as its evolution over time.

A LinkedIn AI account uses artificial intelligence to perfect your profile, expand your network and increase your engagement on LinkedIn. AI is defined by the abilities of machines to perform tasks typically associated with human intelligence, such as understanding language, identifying images, or making decisions. For example, at MirrorProfiles, we rent you Linkedin accounts that have already been perfected by artificial AI in terms of the content of the account, the posts it creates and even the first comments. For our part, we don’t use Linkedin’s built-in AI, but others like Mistral or ChatGPT. What’s more, we have our own AI that we’ve trained with best practices on Linkedin, using targeted data and information to improve the quality of your social interactions.

On LinkedIn, artificial AI can enrich your page’s copywriting, unearth professional opportunities, contact prospects, share your know-how and suggest training courses. A variety of AI tools are available on LinkedIn, including a writing assistant, pre-set messages, job recommendations, contact suggestions, interest estimates, as well as help with creating profiles and job descriptions. Using these digital marketing tools allows you to optimally display your services and effectively connect with your subscribers.

That’s not all, LinkedIn is working to enhance its search tool with artificial AI, allowing users to provide specific conditions for finding an ideal position, such as telecommuting or salary. This advanced search functionality helps you navigate the jungle of job offers and identify the opportunities that best match your career aspirations.

The evolution of AI in professional networking

AI is not a recent innovation at LinkedIn. The platform has been relying on AI for over a decade to improve its UX, offering a personalized and optimized interface. This technology has helped position LinkedIn as the professional social media of choice, with over 900 million members worldwide.

Thanks to AI, professionals from various sectors have been able to connect, cooperate and train via LinkedIn. Whether you’re an entrepreneur, freelancer, recruiter, job seeker, or simply a LinkedIn user, you can take advantage of AI to increase your visibility and engagement on the platform. AI also helps you adapt to changes in the job market and acquire new know-how. Be careful, though: the idea is not to rely entirely on AI, as a deal/recruitment will always involve a human being.

Setting up an IA LinkedIn account

If you understand the importance of LinkedIn IA accounts in boosting your online presence, you may be wondering how to use them. There are many options, but one of the most forward-thinking is the LinkedIn IA account rental service.

MirrorProfiles, the LinkedIn IA account rental service

MirrorProfiles, a French start-up specializing in digital services, offers the possibility of renting LinkedIn IA accounts to those wishing to increase their visibility and engagement on this platform. Thanks to this, you can equip your sales reps or recruiters with boosted Linkedin accounts ready for automation. Deploying MirrorProfiles AI accounts allows you to multiply your capacity for sending connection requests and comments. For example, with 5 MirrorProfiles AI Linkedin accounts managed by one of your sales reps, he’ll be able to send between 500 and 600 connection requests per week, increasing the number of your subscribers and prospects.

Then, for a monthly subscription fee, this AI profile operates for your company. You can publish relevant posts, interact with publications, comment, like, share and approach prospects. This automation of social tasks allows you to manage your digital marketing strategy more effectively.

This method increases your brand awareness and credibility, while allowing you to maintain control of your professional image and objectives. Using the digital tools offered by MirrorProfiles, you can showcase your online presence and connect with a growing number of quality subscribers.

Customize your AI profile

One of MirrorProfiles’ major assets is the ability to customize the AI profile to your requirements. Your page can be adapted according to tone, style, frequency of publication, topics, hashtags, keywords and target audience. You can securely personalize your MirrorProfiles account and use AI to do so if you wish.

Other tools allow you to set moderation and security guidelines, as well as monitor the performance of your AI profile via a dashboard. This displays the number of views, interactions and contacts generated, enabling you to fine-tune your digital strategy as required. In essence, MirrorProfiles providing Linkedin accounts is compatible with all software available on the market, offering a complete solution for managing your professional network.

What’s more, AI on LinkedIn also helps you optimize your profile by highlighting your most relevant skills, experience and achievements. This makes it easier to capture the attention of recruiters and showcase your expertise in your field of work.

How to set up an IA Linkedin account with your prospecting tools

Using an AI profile is not a strategy in itself, but it effectively reinforces your prospecting approach. It increases your visibility, credibility and audience trust through intelligent automation and optimized data management.

It also helps generate qualified leads interested in your skills and services. You can then mobilize your usual prospecting elements, such as emailing, calls, chats or videoconferences, to engage these prospects in conversation, present them with tailored offers and finalize sales. In this way, the AI profile becomes an invaluable tool for boosting your activity on LinkedIn by automating repetitive tasks and effectively managing your network.

One of the strategies most frequently used by our customers is to take on at least 5 accounts for each type of customer they have. For example, one of our customers, an agency, has 3 very distinct targets:

  1. Software company managers
  2. Marketing directors of large retailers: supermarkets, DIY stores, etc.
  3. HR directors of large French companies with over 1,000 employees

Each target therefore has 5 IA Linkedin MirrorProfiles accounts, enabling them to verticalize and specialize each group of accounts on their theme. They can then specialize their accounts using advanced management tools for connections, posts, comments and profiles. In short, everything is focused on their vertical, optimizing the quality of interactions and lead management.

Using AI, these profiles can also receive personalized recommendations on what content to share, ensuring that every interaction is relevant and targeted. This also enables you to effectively manage your audience’s reactions and engagements, reinforcing your digital marketing strategy.

AI-driven engagement strategies on Linkedin

LinkedIn requires the adoption of distinguished engagement strategies to differentiate itself. AI is proving to be a formidable tool for boosting your presence on LinkedIn, thanks to advanced solutions like MirrorProfiles’ services for content creation, interaction automation, and audience research and segmentation.

Using AI to generate relevant content

Success on LinkedIn largely depends on the quality of content, enabling you to showcase your expertise and captivate your audience. Faced with the challenge of regularly producing engaging content, AI offers a solution thanks to natural language processing (NLP) and machine learning (ML). These technologies analyze data and information available on the web to produce original texts tailored to your audience. AI-based tools facilitate the creation of punchy headlines, interesting introductions, useful summaries and even entire articles based on specific keywords. Here are some interesting programs: MagicPosts, Redactai and Taplio.

What’s more, they optimize content for SEO, relying on strategic keywords while following best practices. In this way, AI not only saves time but also improves the visibility of your content on LinkedIn. LinkedIn posts are important, and creating them automatically so that it’s easy for you to produce lots of them is something to master. Indeed, you mustn’t forget the quality of LinkedIn posts. Posting for the sake of posting is pointless.

Automate Linkedin interactions

On Linkedin, interaction plays a crucial role in boosting brand awareness, building audience loyalty and creating business opportunities. However, managing a high volume of contacts and messages can be complex. AI offers an effective solution through the deployment of chatbots and virtual assistants capable of understanding and reacting in natural language. MirrorChat, for example, enables you to generate automatic responses to your prospects.

What’s more, Linkedin automation tools such as La Growth Machine, Hey Reach and Waalaxy have built-in AI to make it easier to write your prospecting messages. You can also use your own prompts, but be careful to provide ChatGPT with 2 things:

  1. Your contact database
  2. Linkedin copywriting rules

 

AI can also take care of answering questions, initiating conversations, sending invitations or gratitude messages, improving the automation of interactions while guaranteeing a quality user experience and boosting engagement on LinkedIn. In short, it’s useful for every phase of a prospect’s life, right through to closing. But as I said above, the one thing AI will never be able to do is close a deal thanks to the human element.

LinkedIn’s integrated AI also helps you expand your professional network by assessing your interests, know-how, aspirations and needs. It identifies and recommends like-minded individuals, events, groups, forums or platforms for effective networking. With AI, you forge meaningful links with people who can bring you value, opportunities and advice, enhancing your digital marketing strategy.

What’s more, it enhances your existing network by highlighting contacts that deserve more interaction. It analyzes the behavior, preferences and expectations of your connections to suggest topics for discussion, proposals, feedback or requests for collaboration. LinkedIn AI informs you of significant developments among your contacts, advising you on the steps to take to consolidate or intensify these relationships, thus optimizing the management of your professional social network.

AI for audience research and segmentation

Understanding your audience is essential to any strategy on Linkedin, directly influencing the success of your initiatives. AI makes audience research and segmentation more accessible, leveraging data analytics, machine learning and deep learning to explore and analyze the information available on Linkedin. These technologies identify patterns, trends and correlations in user data, enabling the creation of precise audience segments. AI thus becomes an invaluable tool for gaining an in-depth understanding of your target market and refining your digital marketing strategies.

Response strategy with MirrorChat AI

For optimal management of your messages on LinkedIn, AI, via tools such as MirrorChat, is proving invaluable. MirrorChat centralizes exchanges from all your LinkedIn accounts, enabling you to respond quickly with customized response templates, developed according to the context and needs of your interlocutors. It makes it easy to track and organize your conversations, and align them with your favorite tools, improving your efficiency, response rate and prospect-to-customer conversion.

In conclusion, LinkedIn has established itself as the acquisition channel of choice for the B2B sector, significantly outperforming emailing thanks to its significantly higher response rates and the integration of artificial AI to personalize and optimize the user experience. Innovations such as LinkedIn AI accounts, offered by companies such as MirrorProfiles, make it possible to go beyond the limits imposed by LinkedIn quotas, offering greater visibility and efficiency in prospecting. Thanks to these advanced digital solutions, companies can better manage their data and optimize their digital marketing strategy.

These accounts, customizable to specific needs, enable a targeted and automated approach to networking and prospecting, maximizing engagement and business opportunities without compromising the quality of interactions. AI plays a crucial role not only in profile enhancement, but also in the creation of tailored content, the automation of interactions and more precise audience segmentation. By using advanced management tools, companies can navigate the jungle of social networks with effective, personalized solutions.

So, by exploiting the advances of AI on LinkedIn, B2B companies can significantly boost their online presence, improve their response rates and optimize their prospecting strategy. To remain competitive in a dynamic and constantly changing business environment, it is essential to adapt to these developments, using innovative digital services and high-performance management tools.

FAQ

How to use AI on LinkedIn?

To take advantage of artificial intelligence (AI) on LinkedIn, here are three effective strategies:

  • AI-assisted content creation: Use LinkedIn’s AI-driven authoring tool to produce captivating, targeted posts. Simply provide a few key points, and the tool generates content tailored to your audience.
  • Create prospecting sequences with AI-generated messages: Use MirrorProfiles accounts to verticalize your Linkedin prospecting and automate the sending of personalized messages.
  • Job recommendations via AI: Benefit from LinkedIn’s personalized job suggestions, which align available offers with your professional skills and passions.
  • AI-assisted content creation: Use LinkedIn’s AI-driven authoring tool to produce captivating, targeted posts. Simply provide a few key points, and the tool generates content tailored to your audience.
  • Create prospecting sequences with AI-generated messages: Use MirrorProfiles accounts to verticalize your Linkedin prospecting.
  • Job recommendations via AI: Benefit from LinkedIn’s personalized job suggestions, which align available offers with your professional skills and passions.

Who uses LinkedIn?

LinkedIn is the platform of choice for professionals worldwide looking to expand their network, boost their career or develop their business. With over 800 million members in more than 200 countries, LinkedIn offers a remarkable diversity of profiles. Users come from all walks of life, representing diverse industries, age groups and gender identities. As an example, in 2024, 44% of LinkedIn members are women and 56% are men, while 59% of members are between 25 and 34 years old. This diversity enables digital marketing companies and recruiters to connect with a varied and targeted audience.

What percentage of recruiters consult your LinkedIn profile?

Around 87% of recruiters use LinkedIn to check out candidates’ career paths and professional profiles. This practice underlines the importance of having a well-curated LinkedIn profile, highlighting your know-how, experience and recommendations to stand out from the crowd. Use data management tools and social marketing strategies to optimize your profile and attract the attention of recruiters.

Picture of Tristan Bance
Tristan Bance

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