When should I post on Linkedin ? Day, Time..

When to post on Linkedin Day, Time

Contents

Publishing on LinkedIn is an excellent way to build brand awareness and show potential prospects your expertise through posts, articles and a variety of content such as images and videos. One of the many advantages of LinkedIn is that it enables companies to work on both their outbound and inbound marketing strategies.

When it comes to publishing on LinkedIn, we’re all about inbound marketing, seeking to increase inbound leads either directly on LinkedIn, or by bouncing them off our website. This content strategy also increases your “Social Selling” and visibility. If you gain visibility, so will your business. Creating content takes time, so it’s legitimate to want to maximize the impact of your posts by publishing at the right time, choosing the right format and integrating attractive images to capture users’ attention.

What is social selling and Linkedin posts?

Social Selling refers to the use of social networks and social media platforms by sales professionals to interact directly with their prospects. Sellers use their social networks to share content, answer questions and be helpful, rather than employing direct sales tactics. The aim is to develop and nurture relationships with potential customers, helping them progress along their buying journey until they are ready to buy. Regular publications, including texts, images and videos, reinforce this process.

It helps boost sales development. Social Selling revolves around leveraging social media to establish a more intimate connection with prospects and customers. As an online sales technique, it uses social networks to establish and maintain a relationship with the customer, by regularly publishing relevant posts and content tailored to the target sector.

Social Selling offers a global perspective on the issues and needs of customers and prospects, enabling authentic dialogues based on the trust established through Thought Leadership. It also makes it easier to build relationships with new prospects and continue the conversation with existing customers to explore additional or cross-selling opportunities, or to encourage them to become ambassadors for your solutions within their own social networks. Varied publications, including articles, videos and images, can boost this engagement.

An effective Social Selling salesperson is one who knows how to use social networks to make contact with relevant individuals and market his or her products or services through attractive posts and content tailored to the type of audience targeted.

For the purposes of our topic, we’ll be focusing on content creation on LinkedIn, a component of “social selling”. In B2B, this is sufficient, but in B2C, we’ll also need to consider other social networks such as Facebook, X, Tiktok, Instagram, etc., adapting the formats and types of content for each platform.

To measure your presence on LinkedIn, the SSI or Social Selling Index has been set up. It’s a score out of 100 that LinkedIn gives you. The higher the score, the more people your posts will reach. As LinkedIn considers you to be a credible expert, it will show your content to 2nd, 3rd or even 4th contacts, thus increasing your visibility and the number of your subscribers.

A LinkedIn account is considered influential when its Social Selling Index (SSI) exceeds 75. SSI is a key indicator on LinkedIn, measuring your ability to generate opportunities on the platform. A high SSI indicates a strong influence on the network, and also enables you to compare yourself with other professionals in your sector and with the members of your network. To find out your SSI, visit this LinkedIn site.

SSI is calculated according to four main criteria:

  • developing your professional image and publications
  • identifying relevant contacts
  • information sharing
  • creating and maintaining quality relationships

These criteria are essential for maximizing your effectiveness on LinkedIn, by optimizing your content, your publication formats and choosing the right types of posts to attract the attention of your professional audience.

Why is a high level of SSI important?

LinkedIn is an ideal platform for creating and nurturing professional relationships, which can open the door to a wide range of opportunities, from sales and recruitment to career advancement. Although initially designed for sales professionals, SSI is in fact a useful tool for everyone. It allows you to assess your credibility and the impact of your communication on the platform, by analyzing your publications, articles and interactions.

A high SSI is generally the result of a strong personal presence and quality interactions. The higher your score, the more likely you are to generate new opportunities through regular, engaging posts that capture users’ attention.

A presence on LinkedIn is crucial to establishing your professional credibility, expanding your network, accessing new opportunities and reinforcing your personal or corporate brand. It encompasses several elements, including a complete profile, regular and engaging activity, a diverse network and positive interactions with others on the platform, via relevant posts, articles and videos.

Before posting regularly on LinkedIn, it’s essential to ensure that your LinkedIn profile or company page is up-to-date and attractive. This means filling in all the necessary sections, from describing your services to incorporating a professional header image. These visual aspects, including high-quality photos and images with appropriate opacity, play an essential role in building your brand identity and ensuring that your company appears credible and professional to your audience. Don’t underestimate the importance of careful layout in capturing the attention of your potential customers and partners.

Improve your LinkedIn profile

To maximize your potential on LinkedIn, it’s essential to have an optimized profile. This includes a professional profile photo, a catchy headline, a detailed summary, a complete list of your skills and experience, recommendations, etc. What’s more, regularly publishing relevant content, such as articles, posts and videos, will strengthen your professional presence on the network.

Mirrorprofiles offers several tutorials created in collaboration with LinkedIn expert Ruben Taieb. These guides cover different aspects of optimizing your profile and will take you step-by-step through the different sections of your profile, giving you valuable advice on how to optimize them, including creating attractive content and publishing engaging posts.

For other ways to improve your SSI, take a look at this article.

LinkedIn posts are an integral part of your LinkedIn SSI and should be the cornerstone of your content strategy. Indeed, articles written directly on LinkedIn are not recognized for their true value. They are interesting for leveraging LinkedIn’s strong domain name as part of a personal SEO strategy, but they are less visible than LinkedIn posts. Visibility is the number of impressions, in other words, how many people have seen your publication. Using different formats such as images, videos and texts can also increase the impact of your publications.

Here are a few tips for composing a LinkedIn publication that will gain in visibility. Use eye-catching images, engaging videos and punchy text to capture the attention of your subscribers and network users.

Best practices for writing a post

Best Practices for Writing a LinkedIn Post

LinkedIn Post format:

  • Length: Between 25 and 3000 characters, with a recommendation to stay around 700 characters for optimal readability.
  • Visibility: The first 210 characters are crucial to grabbing attention before the “see more”.
  • Media: Images (1200×627 pixels, PNG or JPG) and videos (max 200 MB) can be integrated.

To complement your posts, consider using a variety of formats such as image or video carousels. These interactive formats captivate your audience by encouraging them to interact directly with your content, thus increasing the time spent on your post and the potential for engagement. They’re ideal for delving deeper into a topic or guiding your audience through a series of steps or pieces of information.

Types of Posts on LinkedIn :

  1. Traditional Post: Text, image and link, with the option of tagging pages or people.
  2. Opinion Solicitation: Engage your community by asking for their opinion.
  3. Carousel: lets you scroll through several images or videos.
  4. Video: Can be used to present a visual subject, although less engaging than images.

Steps to writing a Post :

Step 1: Hook

  • Use relevant keywords.
  • Be original and avoid abbreviations.
  • Tease content to encourage reading.

Step 2: Post structure

  • Keep it to around 500 words to avoid boring your audience.
  • Aerate your text with short paragraphs and line breaks.

Step 3: Using tags

  • Integrate relevant hashtags to increase the visibility of your post.

Step 4: Emoticons

  • Use emoticons judiciously to attract attention without detracting from the quality of the post.

Step 5: Copywriting

  • Keep your sentences short and clear.
  • Be direct and clear, and adapt your tone to your audience.

Step 6: Resource optimization

  • Include relevant images, links and videos to enrich your post and make it visually appealing.

Step 7: Community interaction

  • Solicit your community with questions, contests or debates in the comments.

Step 8: Post animation

  • Respond to comments and interact with your community to maintain engagement.

Now that you’ve got the tips you need to create a powerful LinkedIn post, it’s time to apply these recommendations and evaluate the feedback to fine-tune your approach to content on this platform, varying the formats and types of publications to maximize impact.

It’s essential to understand that content creation on LinkedIn isn’t just about writing; the type of content you share plays a crucial role in engaging your audience. A good mix of textual, visual, and interactive content such as polls or comments can get your audience to engage more actively. Be sure to adapt your content to your audience’s preferences to maximize interaction.

While a LinkedIn post can be rich in information and value, it may not produce the anticipated impact, and that’s where timing comes in. If you’re time-constrained when it comes to content production, and can only create 1 or 2 pieces of content per week, selecting the right day and time to publish becomes crucial. Choosing the right type of content and format can also influence the performance of your publications.

When is the best time to publish on LinkedIn?

The moment of publication on LinkedIn is of paramount importance, rivaling the content itself in terms of priority. Although this timing may fluctuate depending on your sector or your audience, three rules remain unalterable:

  1. Targeting Transport Moments: Professionals navigate LinkedIn in the same way as they do other social networks, particularly for their business intelligence. Publish when they’re most likely to be on their mobile, i.e. in transit.
  2. Prioritize Less Busy Days of the Week: If your audience is B2B, avoid days when they’re probably too busy to consult LinkedIn: Mondays and Fridays are generally not ideal.
  3. Adapting to your target: If you’re targeting bank advisors, Saturday mornings can be optimal. For craftsmen, consider early mornings between 7am and 8am or late evenings after 7pm.

Consistent timing is also crucial. Start posting on LinkedIn only when you have at least 4/5 posts to spare, to avoid any surprises. If possible, draw up an editorial calendar over several months, although many professionals don’t have the time or expertise to do this. Using content management tools can also help to plan and diversify publication types.

As an example, we publish 1 LinkedIn post per week, every Tuesday at 9:25 am. Avoid posting at “round” times, as most posts are scheduled for those times, and you don’t want yours to get lost in the crowd. Experiment with different formats to see what resonates best with your audience.

All in all, here’s a list of best practices for determining the day and time of your LinkedIn publications:

  1. Choose Tuesday, Thursday or Friday.
  2. Choose between 8am and 10am, 12:30pm and 2pm, or 5pm and 7:30pm.
  3. Select a specific time that is not “round”: 9:23, 8:18, etc.
  4. Go for regularity, even if it means fewer posts over a longer period.

Bonus :

As a tool, we owe it to you to offer you a little extra advice! To schedule your LinkedIn posts, you can prepare them in advance on the following tools, which will publish them at the day and time of your choice:

  • Swello
  • Buffer
  • LinkedIn : Indeed, thanks to a relatively new feature, you can now schedule your posts directly on LinkedIn 😉

Knowing when and how to publish on LinkedIn will make you visible to your prospects. However, this is not the only indicator to watch. The engagement rate of your posts is also crucial, which leads us to discuss “Account Verticalization”.

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Verticalization of LinkedIn Accounts, The Essential Growth Tip

For LinkedIn to recognize your profile as a creator of valuable content, an engagement rate of over 30% is required. With such a high rate of engagement, LinkedIn will promote your content not only to your immediate network (1st and 2nd level) but also to similar people in more distant circles (3rd, 4th level). Using different types of publications, including photos, videos and articles, can help achieve this rate.

How do you calculate this engagement rate?

Engagement rate = (Number of likes, comments and shares) / Number of relationships.

Even if you’re not a mathematical expert, having an increasingly extensive 1st-level network has a direct impact on the engagement rate, making it difficult to reach the 30% target. Diversifying content types and publication formats can help increase engagement.

The solution is to verticalize your accounts. Verticalization, i.e. focusing on a specific target with a LinkedIn profile, allows you to :

  1. Possess a smaller network, 90% of which is made up of a specific target.
  2. Tailor your LinkedIn posts to this specific target by using relevant formats and content types.

However, verticalization isn’t feasible if you’re using your sales reps’ LinkedIn accounts for prospecting and content publishing (and the same goes for recruiters), as most sales reps aren’t limited to a target, but rather to a geographic area. It’s best to use dedicated accounts with content specific to the target sector.

To verticalize your content strategy on LinkedIn, you’ll need LinkedIn MirrorProfiles accounts, at least one for each target or KPI you have. MirrorProfiles lets you rent ready-to-use LinkedIn profiles for automation, allowing you to verticalize your accounts and equip your sales reps with 2, 3 or even 5 additional LinkedIn accounts. If you’re doing outbound prospecting, this will have a double benefit, by diversifying the types of content and publication formats for each account.

At 130 euros per month for a single European Linkedin account (or $180 for a US account), and with no time commitment, MirrorProfiles establishes itself as the only solution for verticalizing your LinkedIn content strategy and surpassing LinkedIn quotas. With options for various types of content, including images, videos and articles, you can optimize your professional presence.

These LinkedIn accounts are designed to be not only automation-ready, but also 100% customizable. We’ve even developed Guides with an expert in personal branding on LinkedIn, including advice on choosing formats and types of publications to maximize engagement.

Navigating the world of digital marketing, and more specifically LinkedIn, requires a thorough understanding and strategic implementation of the various elements that make up an effective online presence. As a crossroads where professionals from various sectors converge, the platform offers fertile ground for networking, sharing expertise and, ultimately, generating leads and business development through a variety of publications.

Social Selling, embodied by the creation of relevant content and authentic interaction with a targeted audience, is a central pillar of this approach. It’s not just about sharing content, but doing so in a way that resonates with your audience, establishes your company and your teams as benchmarks in your field, and, above all, engages and incites interaction and conversion across various publication formats.

Verticalization of LinkedIn accounts, meanwhile, is emerging as a clever strategy for getting around some of the platform’s inherent obstacles, particularly when it comes to achieving and maintaining high engagement rates. By precisely targeting and tailoring content to specific segments of your audience, you can not only increase your relevance and impact with these groups, but also explore and exploit niches that might otherwise be overlooked through varied publication types.

MirrorProfiles is an invaluable tool in this quest, offering the opportunity to diversify and deepen your content strategy on LinkedIn without diluting your message or compromising your engagement rate. With a personalized approach and practical guides to navigating the sometimes tumultuous waters of LinkedIn marketing, you’re better equipped to not only reach your target audience, but also to communicate meaningfully and convert these interactions into tangible opportunities through diversified content.

In short, mastering the art of publishing on LinkedIn, understanding timing, engagement, and strategically using the tools available, such as MirrorProfiles, positions you not only as a competent player on the platform, but also as an authoritative voice and opinion leader in your sector. The road to success on LinkedIn is paved with authentic interactions, quality content, and a well-honed strategy that respects and values your audience while highlighting your expertise and solutions.

Onwards to an optimized LinkedIn presence, where every post, every interaction, and every new contact is a step towards strengthening your brand and growing your business in today’s interconnected digital world.

FAQ

How to write a LinkedIn post?

To write an effective LinkedIn post, start with a captivating catchphrase, an engaging question, a striking statistic, or a bold statement. Keep your post concise, ideally between 100 and 200 words, and use short paragraphs and lists for better readability. Incorporate high-quality visuals and emojis to structure and bring the post to life. End with a clear call to action and interact with your comments to boost engagement .

What are the 5 types of posts that work on LinkedIn?

The 5 types of effective posts on LinkedIn include: – Client Success Stories : Share customer success stories to demonstrate the value of your product or service . – Multi-image posts: Posts with multiple images that generate a high level of engagement . – Video posts: Videos have the highest share rate and are useful for building brand awareness . – Personal Stories and Lessons : Personal stories and lessons learned to humanize your brand and connect with your audience . – Resource Lists: Useful resource lists to position your profile as a trusted source and help others succeed .

What is a LinkedIn post?

A LinkedIn post is a short publication, potentially accompanied by a visual, photo, video or link. It is inserted into members’ News Feed and is limited to 3,000 characters. It’s ideal for sharing news, tips, experiences or quick, concise comments.

What time should I post on LinkedIn?

To maximize engagement on LinkedIn, the best times to publish are generally early in the morning, around 8:00-11:00, as well as at lunchtime (12:00) and at the end of the day (17:00-18:00). Tuesday, Wednesday and Thursday are particularly favorable, with peak activity around 10:00 am.

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Tristan Bance

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