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how to ab test linkedin campaigns

How does A/B testing work on Linkedin?



If you’re using LinkedIn to develop your business, you know how crucial it is to be able to reach your target audience effectively. To achieve this, you need to ensure that your LinkedIn campaigns are optimized to attract attention and generate interest.

However, word choice is key to making an impact on LinkedIn, due to the limited nature of the messages. This article explains the subtleties of copywriting.

You can have the best product or service in the world, but if you don’t know how to present it in the right way, your message risks getting lost in the jungle of other prospecting messages. So how can you be sure that your message resonates with your target audience? This is where the importance of A/B testing on Linkedin comes in.

What is AB Testing?

What is A/B Testing?

So, what is A/B Testing? This is a marketing method used to identify and compare the key arguments that resonate most with your target audience.

Basically, you create two different versions of the same prospecting message, then test them to see which gets the best response. The idea is to find out which argument hits the bull’s eye, which resonates with your target, which leads to the most interactions, and ultimately, which generates the most conversions.

In theory, it’s simple and effective. But what about in practice?

Well, if you work with emailing, it’s easy. But when it comes to LinkedIn automation, things get complicated because traditional tools don’t allow it. And that’s where we come up against a real challenge.

A/B testing on Linkedin

On LinkedIn, once the connection request has been launched, you cannot re-invite the same person with a different message. LinkedIn’s conversation history system does not allow this.

It would be great to be able to test different messages on a single person to see which works best, but that’s simply not possible.

It’s a frustrating situation, isn’t it? But don’t worry, we’ve found a solution.

How do you do it? Using multiple LinkedIn accounts. You can get around LinkedIn’s restriction by using multiple accounts to send different messages to the same person at different intervals.

And that’s where Mirrorprofiles comes in. With Mirrorprofiles, you can rent ready-to-use LinkedIn accounts that are less likely to be detected by LinkedIn. How does it work? It’s simple:

  • We offer accounts that have been used manually for more than three months before being put up for rent.
  • Each account has over 500 connections, making it as active and authentic as possible.
  • And the best part? Our accounts are ready to be used with all existing automation tools. Whether you use Waalaxy, LGM, Lemlist, Neodeal or Linked Helper, our accounts work with them all.

If you find this interesting but would rather buy one, here’s an article comparing the difference between buying and renting Linkedin accounts.

Example of A/B testing copywriting on LinkedIn with MP

Now that you know how to do A/B testing on LinkedIn, let me give you an example of what it might look like in practice. Suppose you’re targeting the advertising sector and you have two different approaches you’d like to test.

Copywriting A (formal) :

Hello {{firstname}},

I’m aware that business development in the advertising sector is an essential part of {{companyname}} boosting your growth. However, it is regrettable that the volume of prospecting on LinkedIn is much lower than that offered by advertising.

Would you like to discover an innovative solution capable of helping you overcome these constraints and significantly increase your prospecting volume?

Copywriting B (friendly) :

Hello ((firstname)),

Thank you for accepting my connection request! 🙂 As you can see (see attachment), Waalaxy quotas have dropped to 800 connection requests per month, compared with 2500 previously… That hurts when you use Linkedin as an acquisition channel!

So until they find a solution, we’re offering a 15% discount on our MirrorProfiles accounts.

MirrorProfiles lets you set up several Linkedin accounts. So even if quotas are reduced, you’ll still be able to make 200 connection requests per MirrorProfiles profile.

PS: Plus, we’ve got MirrorChat to centralize Linkedin messaging, so don’t worry about managing responses 😉

Interested in a demo of our tool with Frédéric?

You can send these two messages to the same person with different accounts and see which gets the best response. It’s a great way to optimize your prospecting approach and maximize your chances of success.

In conclusion

A/B testing may seem complicated and difficult to implement on LinkedIn, but with a well thought-out strategy and the help of Mirrorprofiles, you can optimize your campaigns for the best possible results. So feel free to experiment and discover what works best for you.


Q1 : What is AB Testing?

AB Testing is a marketing method that lets you test different arguments or approaches to see which ones resonate best with your audience.

Q2: How can I do A/B testing on LinkedIn?

This can be complex, but it’s possible by using multiple LinkedIn accounts to send different messages to the same person at different intervals.

Q3: Why is A/B testing important on LinkedIn?

It allows you to optimize your messages and increase your chances of engagement and conversion.

Q4: Can I use any quickly created LinkedIn account for A/B testing?

No, we recommend that you use accounts like those offered by Mirrorprofiles, which are less likely to be detected by LinkedIn.

Q5: How often should I do A/B testing?

There is no set number. The more you test, the more you can refine your approach to get the best results.

Picture of Tristan Bance
Tristan Bance

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