Visual optimization of a LinkedIn profile involves using attractive images and designs to make your profile more appealing and easier for users to understand. This includes setting up a quality profile photo, a profile banner, and graphics to illustrate your professional experience and skills. This will give a good first impression to users who visit your profile.
Semantic optimization of a LinkedIn profile involves using relevant keywords to describe your professional experience, skills and achievements. This helps users quickly understand what you do and what you can bring to a company or project. It’s important to choose the right keywords to ensure that your profile is visible to users looking for people with skills similar to yours.
By combining visual and semantic optimization, you can ensure that your LinkedIn profile is attractive, easy to understand and visible to users looking for people with skills similar to yours. This can help you attract the attention of potential employers, expand your professional network and help you find new career opportunities.
Highlighting a LinkedIn profile
Focus on uniqueness
Everyone has a different story, and telling your story in your profile will convert people who spend five seconds on your profile.
Indeed, for people who are going to be fussy, it’s interesting to have as much information as possible. The more elements you have, the higher your SSI score.
Your credibility and legitimacy will then increase.
The first thing to know is that on your profile, you’ll have three sections:
- My goals
- Add a profile section
For all profile sections not present in your profile, click on this “+”.
You will then have three sections to add content to your profile:
- Additional sections
Set your profile to "Creator" mode
First of all, you need to transform your profile into a creator’s profile. In fact, the actions you’ll be able to take will simply lead you to connect with other people.
The creator mode lets you showcase your subscriber base. Today, when you follow someone who has several million subscribers, you never ask yourself the question, “Where do they come from?”
What simply defines your credibility and legitimacy in the eyes of the person who’s going to follow you is your number of subscribers. Highlighting this social proof of profile is a very important element.
To do this, scroll down a little further in your profile settings and click on “Creator” mode. Most of the time, this mode is deactivated. You click on it, then choose five subjects. There’s no need to use hashtags, just simple words related to your business. Press Next and your yarn is now in creator mode.
You can now have selections and display your number of connections. The “connect” button will become a “follow” button, making it easy to gain subscribers without polluting your network.
Since the maximum number of connections allowed on LinkedIn per profile is 30,000, you’ll need a little time to reach them. But it’s important to keep this in mind, because you can achieve them in one or two years, depending on your activity.
Voila! You know how to maximize your acceptance rates. If you have any questions about optimizing your LinkedIn profile, don’t hesitate to contact us by e-mail, on LinkedIn or in chat.