Introduction
Prospecting on Linkedin has become commonplace. Expanding your network and running effective marketing campaigns requires more than just connections. Recovering professional e-mail addresses from LinkedIn opens new doors for direct, personalized communication, essential to any digital marketing strategy. This article explores why retrieving emails via LinkedIn is crucial, presents the most effective tools for doing so, and discusses best practices for launching successful email campaigns.
Emailing, an acquisition channel not to be overlooked
Emailing, an acquisition channel not to be overlooked
In 2024, emailing will be one of the most fashionable acquisition channels. In fact, long neglected in favor of Linkedin, email campaign statistics are gradually picking up. Thanks to Linkedin, you’ve been able to show your prospects that you’re interested in them, whether through a profile visit, a connection request or a like on your posts (to automate all this, I recommend Heyreach).
The previous actions you’ve taken will give your email campaigns a precise and effective hook. For example: ” Profile X tried to contact you via Linkedin”. Multiplying your sales force with MirrorProfiles will increase your prospect’s curiosity. It’s only human to wonder why so many different people are prospecting for us. It’s been proven that when more than 3 people contact you for the same thing, you have a 65% greater chance of accepting the appointment proposed by the 4th person.
To improve the effectiveness of B2B email campaigns, it’s essential to pay particular attention to the wording of e-mail subjects. A well-designed subject line should be concise and captivating to encourage the recipient to open the message. Here are a few tips to help you get there:
- Concise and clear: An e-mail subject line should be straight to the point, with no superfluous content.
- Caution with vocabulary: Avoid terms that could trigger spam filters.
- Arousing emotions: Aim to touch the recipient by arousing curiosity or provoking an emotional response.
- Engaging formats: Open-ended questions, exclusive ads, and urgent calls to action are formats that can increase engagement.
- Personalization: Adding personalized elements, such as the recipient’s name, can enhance interest in the message.
- Using current events: Using current events or statistics can make the subject more relevant.
- Simplicity: A subject must be kept simple and professional to be taken seriously.
- Experimentation and optimization: A/B tests are useful for determining the most effective approaches.
For follow-up or last-chance e-mails, it’s advisable to maintain a respectful approach and provide a new perspective or information that might rekindle the recipient’s interest. At the end of the day, a well thought-out e-mail subject is a decisive factor in standing out in a competitive environment and increasing e-mail open rates.
When it comes to the actual content of the emailing, it’s up to you! 😉 If you need help, we’ve compiled a list of tips and best practices for writing prospecting emails.
In addition to the qualitative aspect of a prospecting email, the quantitative aspect should not be overlooked. In fact, an email address optimized for deliverability can send up to 200 emails a day. What’s more, there are tools like Instantly and Lemlist to help you overcome these limits by multiplying your domain names.
Now that we’ve seen the benefits of email marketing for customer acquisition, you’re going to need some fuel: your prospects’ email addresses.
Why use LinkedIn to retrieve e-mails?
Collecting e-mail addresses via LinkedIn is of strategic importance in digital marketing. This approach allows you to upgrade contacts who have not accepted your request to connect on LinkedIn. These individuals, inaccessible via the platform, can be effectively targeted by email campaigns, transforming an initial refusal into a communication opportunity.
When it comes to keeping contact with prospects, it’s essential to understand that this goes beyond simply collecting information. It’s a way of enriching your CRM with qualitative data, the fruit of meticulous work on the database. By collecting e-mail addresses, you can turn every interaction on LinkedIn into a lasting resource for your sales and marketing teams.
The retrieval of personal e-mails, after acceptance of an invitation and initial interaction, is technically possible. However, it is imperative to comply with regulations such as the RGPD, which prohibits the use of these personal emails for direct prospecting purposes. If you do, you’ll immediately be flagged by unhappy prospects ^^.
However, these addresses can be invaluable to your marketing teams, in particular for creating similar audiences in retargeting campaigns, by exploiting the filters used during scraping.
Finally, the use of solutions like MirrorProfiles can increase the acceptance rate of invitations on LinkedIn. By personalizing a profile to match that of your prospect, you create a bond of trust and familiarity, increasing the chances of acceptance. This “peer-to-peer” method is a subtle tactic for expanding your network and improving the effectiveness of your prospecting campaigns.
Professional email enrichment tools
Data scraping is a crucial step in any digital marketing strategy. Using the right tools is essential to extracting information efficiently, while guaranteeing the security of your account. MirrorProfiles stands out here, offering a risk-free LinkedIn scraping solution because you collect data on a Mirror account, replaceable within 24 hours if the account is restricted.
Once the database has been built up, it’s time to enrich it with specific tools:
Dropcontact: This tool specializes in data verification and enrichment. It doesn’t just find e-mail addresses; it cleans, dedupes and standardizes them, ensuring a high-quality database. Dropcontact’s main advantage lies in its powerful algorithm, which guarantees reliable, up-to-date data. Most relevant if your prospect is located in France.
Datagma: Datagma stands out for its artificial intelligence approach to data enrichment. This tool not only offers contact information, but also provides valuable insights into prospects, such as their activity on social networks or their online behavior, enabling further personalization of marketing campaigns. Relevant for prospects on the European continent.
Snov: Snov is a versatile tool for finding e-mails, checking their validity and launching email campaigns. Its ease of use and integration with other platforms make it a preferred choice for companies looking for an all-in-one solution for their prospecting needs. They’re especially good if your prospect is on the Asian continent.
GetEmail: Specializing in e-mail address retrieval, GetEmail uses an algorithm based on artificial intelligence to accurately find professional e-mails. This tool is particularly useful for companies with specific targeting needs who are looking to maximize the effectiveness of their prospecting. Relevant, no matter where your prospect is located, the only problem is that this tool is more expensive than the others.
Each of these tools offers unique and complementary features, enabling companies to build a solid and effective e-mail prospecting strategy. We use them all for cascade enrichment. To find out more about these tools and how they can fit into your digital marketing strategy, check out this detailed article.
Launching email campaigns
Launching effective email campaigns requires the right tools to manage and optimize communications. At MirrorProfiles, we integrate emailing as an essential complement to our LinkedIn campaigns, specifically targeting those who have not accepted our connection requests.
Emelia
Emelia is a cold-mailing platform that stands out for its ease of use and competitive rates. It offers a range of features designed to optimize email campaigns and improve prospecting performance. Here’s an overview of Emelia’s main features:
- Spintext: This feature lets you create variants in e-mail content to avoid being flagged as spam by mail servers.
- A/B Testing: Emelia facilitates A/B testing to fine-tune campaigns and increase conversion rates through small content modifications.
- Viewing responses: Emelia lets you quickly view prospect responses, so you can focus on the most promising leads.
- Automations: The platform integrates natively with major tools such as Zapier, N8N, Integromat and Make to automate workflows and save time.
Feedback from customers such as Alexandre Bellaich and Jimmy Fouani underlines Emelia’s efficiency and performance, as well as the fluidity of the platform, which makes it possible to launch efficient automations and sign contracts. In short, Emelia is an advantageous solution for marketers and entrepreneurs looking to run effective, large-scale cold-mailing campaigns.
Emelia first stood out for its low price in relation to all the features it offers. If you don’t have an extreme need for email prospecting volume, this is the tool for you.
Lemlist
Lemlist excels in email personalization, offering unique features such as the addition of personalized images and videos to emails. This ability to create highly personalized campaigns significantly increases open and engagement rates. For effective integration of Lemlist with your LinkedIn campaigns, I recommend this Lemlist X MirrorProfiles tutorial.
Instantly
Instantly is an e-mail marketing platform specializing in cold calling campaigns. It’s renowned for its ease of use and advanced features that optimize e-mail deliverability. Here’s a description of Instantly’s main features, based on user testimonials and information available on their site:
- Volume e-mail management: Instantly lets you connect an unlimited number of e-mail accounts under a single subscription, enabling you to send thousands of e-mails daily without compromising the sender’s reputation.
- Centralized Response Management with Unibox: Unibox enables you to manage dozens, even hundreds, of inboxes simultaneously, making it easier to tag leads and make contact to close deals.
- Campaign analysis: Instantly offers an advanced analytical dashboard to evaluate campaign performance and adjust strategies accordingly.
Testimonials from users such as Sam Wilson, Tony Liu and others underline Instantly’s superiority over other tools on the market in terms of ease of use, optimized deliverability and quality of customer support. The platform is particularly appreciated by agencies, recruiters and contractors for its ability to manage large-scale prospecting campaigns.
Instantly is extremely interesting for high-volume B2B emailing. Indeed, it quickly made a name for itself for its simplicity in multiplying domain names in order to send more daily emails. Instantly is the emailing counterpart of Mirrorprofiles for Linkedin. Thanks to Instantly, you can have, for example, 5 domain names attached, and therefore a capacity of 1,000 e-mails per day.
It’s important to note that, although prospecting via LinkedIn is often more effective, emailing remains a powerful tool, especially when used as a complement. However, the key to success lies in managing e-mail deliverability, a crucial aspect in ensuring that your messages actually reach your prospects’ inboxes.
By combining these tools and following emailing best practices, companies can maximize the impact of their digital marketing campaigns.
Enriching professional e-mails: tools and tips
Email enrichment is the process of deducing an email address from basic data such as a person’s first name, last name and company. The aim is to facilitate direct contact with potential prospects.
There are two main approaches to email enrichment: one is based on the exploitation of existing databases, while the other uses semantic techniques.
The first method is based on accumulating e-mail addresses via the web and cross-referencing them with various databases to build up a marketable directory. However, this technique can give rise to problems of data updating, information quality and compliance with data protection regulations.
The semantic approach, on the other hand, involves generating combinations of probable email addresses based on the prospect’s first and last name and company domain, and then checking the validity of these addresses. For example, for a person named Frédéric Duhirel working at Stepward, the algorithm will search for variants such as frederic.duhirel@stepward.com, f.duhirelstepward.com, and others until it identifies a valid address.
This method has the advantage of complying with personal data protection standards such as the RGPD, and of relying on up-to-date information, in particular by verifying the actual existence of the email address and using data provided by users on professional platforms that are regularly updated.
Following your Linkedin campaigns, you’ll find yourself with an average of 60% of your database to upgrade through emailing. Here are the key steps:
Export to CSV all prospects who have not accepted your connection request
Normally you’ll have at least these 4 pieces of information: First name / Last name / Company and Linkedin URL of your prospect
Enrich your database with your prospects’ company websites
Use one of these enrichment tools: Top 5 tools for enriching professional emails
Yes, we agree, step 3 must have made you frown ahah. No, I’m not going to ask you to perform this operation by hand, as it’s extremely tedious and uninteresting.
Thanks to your prospects’ Linkedin URL, you’ll be able to easily retrieve their Company Linkedin URL. To do this, simply visit your Linkedin profile via Phantombuster or Captain Data.
Here, there is a Linkedin-imposed limit of 100 visits per Linkedin profile per day. This is where MirrorProfiles can help: by renting a MirrorProfiles Linkedin profile, you can multiply your Linkedin quotas by 2, 3, 4 or even 10.
Then, with your Company Linkedin URLs, all you have to do is visit the company page to get the website. Also with one of these two tools: Phantombuster or Captain Data.
If you find handling complicated, don’t hesitate to ask us. We have an enrichment offer and we can do it for you.
With these 4 pieces of information :
- First name
- Name
- Company name
- His website
You’ll optimize the success rate of enrichment tools, and it won’t be surprising to recover around 50/60% of professional emails.
To make it more meaningful. Let’s take an initial Linkedin database of 1000 rows. At the end of your Linkedin campaigns, you have 600 lines/prospects who have not accepted your connection request. Following the steps I’ve explained above, you get 360 professional e-mail addresses. That’s a lot if you had to contact them individually by hand. That’s why here are our favorite tools for B2B email automation.
Conclusion
Collecting e-mail addresses via LinkedIn, using specialized tools to enrich this data, and launching targeted e-mail campaigns form a strategic triptych for any digital marketer. By leveraging LinkedIn’s prospecting capabilities and complementing this with personalized email campaigns, companies can not only expand their network, but also engage more meaningfully with their prospects. Choosing the right tools and following best practices are essential to ensure the effectiveness and compliance of these strategies. Ultimately, the harmonious integration of these elements is the key to transforming LinkedIn connections into lasting, fruitful professional relationships.
